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All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

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Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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Purple Cow

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Small is the New Big

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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The Big Moo

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

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Unleashing the Ideavirus

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Stop Vomiting | Main | Electable vs. Marketable »

The Chin

I have no doubt you've seen this.

When someone who isn't a real computer user sits down to use one, they stick out their chin.

You've seen this when your grandpa does it, or when some celebrity or politician does it at a photo op. Maybe you do it.

The Chin is a posture and an attitude.

In my experience, people with the Chin don't use a computer the way others do. They surf defensively. Not only does getting anything out of the computer take a little longer, but people with the Chin look for less and don't push as hard in their search for right answers or in their use of the tools available.

While there is a clearly a generational shift going on (watch out, here come a bunch of Chinless kids) it's also being driven by economics and social status and profession. Fortunately, it doesn't appear to be permanent.

[Update! I'm not referring to my esteemed readers with bifocals... the last three instances of the Chin that I witnessed were people who weren't even wearing glasses. All bifocal users are hereby excused.]

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Listed below are links to weblogs that reference The Chin:

» Hope is not for the Weak from bizsolutionsplus Featuring Solutions to Grow Your Business
I am a hopeful and optimistic person by nature. But no matter how bright the light shines on us, we live on a broken planet that needs our attention if our hopes and dreams are to be more than illusions. It serves no purpose to review the parts needing... [Read More]

» The Chin from Debby Peters, Networking Guru
Seth Godin has a pretty hilarious post on January 1, about people who stick their chin out when using the computer. These are defensive users, ones who are expecting the worst to happen. You have t... [Read More]

« Stop Vomiting | Main | Electable vs. Marketable »