The T-shirt rule
It's a simple test of whether you've created a remarkable experience:
"Would I buy the t-shirt?"
A t-shirt for your blog or your accounting firm or your bug-fighting software.
If you're not t-shirt worthy, what would it take?
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SETH'S BOOKS
Seth Godin has written 12 bestsellers that have been translated into 33 languages
The complete list of online retailers
Bonus stuff!
or click on a title below to see the list
The complete list of online retailers
Bonus stuff!
or click on a title below to see the list
All Marketers Tell Stories
Seth's most important book about the art of marketing
ONLINE:
- amazon
- Barnes & Noble
- CEO READ (Bulk Orders)
IN STORES:
Free Prize Inside
The practical sequel to Purple Cow
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Linchpin
An instant bestseller, the book that brings all of Seth's ideas together.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Meatball Sundae
Why the internet works (and doesn't) for your business. And vice versa.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Permission Marketing
The classic Named "Best Business Book" by Fortune.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Poke The Box
The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Purple Cow
The worldwide bestseller. Essential reading about remarkable products and services.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Small is the New Big
A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Survival is Not Enough
Seth's worst seller and personal favorite. Change. How it works (and doesn't).
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
The Big Moo
All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.
ONLINE:
- amazon
- Barnes & Noble
- CEO READ (Bulk Orders)
IN STORES:
The Big Red Fez
Top 5 Amazon ebestseller for a year. All about web sites that work.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
The Dip
A short book about quitting and being the best in the world. It's about life, not just marketing.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
The Icarus Deception
Seth's most personal book, a look at the end of the industrial economy and what happens next.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Tribes
"Book of the year," a perennial bestseller about leading, connecting and creating movements.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Unleashing the Ideavirus
More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
V Is For Vulnerable
A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
We Are All Weird
The end of mass and how you can succeed by delighting a niche.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Whatcha Gonna Do With That Duck?
The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
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Listed below are links to weblogs that reference The T-shirt rule:
» Are You T-ShirtWorthy? from ÜberEye
Seth Godin has a great little post about being T-shirt worthy. If your company does not pass the test of someone buying your company T-shirt and wearing it proudly, why not? Is it because:
Your product sucks
Your frontline employees are rude
You are ... [Read More]
» My First KISS from Michael Schaffner
First off this isn’t about what you might think from the title. It’s actually about my first introduction to the old military acronym K.I.S.S. – “Keep It Simple Stupid” and mission statements. A long time ago, as a brand new 2nd Lieutenant fresh out of... [Read More]
» A True Fan from Clearing Up The Confusion
Seth Godin has a short post today asking the question, "Would I buy the T-shirt?" By this he means, does your business inspire the kind of fans and fanaticism that would inspire the purchase of a t-s... [Read More]
» Would you buy it? from mike brewer
Seth Godin post's The T-shirt Rule suggesting you would buy it if you had an remarkable experience. The T-shirt, the snow-globe or the hat! It doesn't really matter if you loved the experience you want something to remember it by. [Read More]
» Leadership LitmusTest from Erik Mazzone's Blog
Seth Godin poses a great litmus test for whether yur company is creating a a worthwhile customer experience: ask, would I buy the t shirt?
This is an equally perceptive examination for leaders to examine the culture they build inside an ... [Read More]
» See Me, Feel Me, Touch Me, Wear Me from Pow! Right Between The Eyes! Andy Nulman's Blog About Surprise
Seth Godin hit the nail on the head and hard yesterday with his post on The T-Shirt Rule. I've been braying about this for years (even here in Pow!). Along with stickers, this is today's tangible acid test of cool [Read More]
» Simple Rules Rule from I.T's Just Business
Last week Seth Godin posted The T-shirt rule
This rang true for me. Ive seen live music acts, Ive bought the t-shirt, Ive visited countries around the world, Ive bought the t-shirt, and Ive been to confe... [Read More]
» What Would the T-shirt Say? from Marketing Interactions
In the spirit of starting off the New Year with a look at the connectedness (or lack thereof) of sales and marketing, I'm wondering what T-shirts each department would create for your company. How similar or different do you think they'd be? I was catc... [Read More]
