The T-shirt rule
It's a simple test of whether you've created a remarkable experience:
"Would I buy the t-shirt?"
A t-shirt for your blog or your accounting firm or your bug-fighting software.
If you're not t-shirt worthy, what would it take?
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» Are You T-ShirtWorthy? from ÜberEye
Seth Godin has a great little post about being T-shirt worthy. If your company does not pass the test of someone buying your company T-shirt and wearing it proudly, why not? Is it because:
Your product sucks
Your frontline employees are rude
You are ... [Read More]
» My First KISS from Michael Schaffner
First off this isn’t about what you might think from the title. It’s actually about my first introduction to the old military acronym K.I.S.S. – “Keep It Simple Stupid” and mission statements. A long time ago, as a brand new 2nd Lieutenant fresh out of... [Read More]
» A True Fan from Clearing Up The Confusion
Seth Godin has a short post today asking the question, "Would I buy the T-shirt?" By this he means, does your business inspire the kind of fans and fanaticism that would inspire the purchase of a t-s... [Read More]
» Would you buy it? from mike brewer
Seth Godin post's The T-shirt Rule suggesting you would buy it if you had an remarkable experience. The T-shirt, the snow-globe or the hat! It doesn't really matter if you loved the experience you want something to remember it by. [Read More]
» Leadership LitmusTest from Erik Mazzone's Blog
Seth Godin poses a great litmus test for whether yur company is creating a a worthwhile customer experience: ask, would I buy the t shirt?
This is an equally perceptive examination for leaders to examine the culture they build inside an ... [Read More]
» See Me, Feel Me, Touch Me, Wear Me from Pow! Right Between The Eyes! Andy Nulman's Blog About Surprise
Seth Godin hit the nail on the head and hard yesterday with his post on The T-Shirt Rule. I've been braying about this for years (even here in Pow!). Along with stickers, this is today's tangible acid test of cool [Read More]
» Simple Rules Rule from I.T's Just Business
Last week Seth Godin posted The T-shirt rule
This rang true for me. Ive seen live music acts, Ive bought the t-shirt, Ive visited countries around the world, Ive bought the t-shirt, and Ive been to confe... [Read More]
» What Would the T-shirt Say? from Marketing Interactions
In the spirit of starting off the New Year with a look at the connectedness (or lack thereof) of sales and marketing, I'm wondering what T-shirts each department would create for your company. How similar or different do you think they'd be? I was catc... [Read More]
