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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The story always matters | Main | Three follow ups »

Top Two Best Times to Invest in Good Copy

Badsonyad Time 1: When you're going to spend more than $100,000 on a newspaper ad, it's probably worth spending a few hundred bucks to write a good one.

In case you're having trouble reading the small white print against the faded blue background, here's an excerpt, "It’s time to truly experience high definition. It’s time to finally understand what 1080p really means. The Blu-ray® Disc way. The Sony Way." I won't even try to decode the headline.

Time 2: When you are only spending $50 on a Google AdWord or $100 on a direct mail campaign, if it works, it'll pay for itself. And then you can buy more.

Either way, copy pays.

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Listed below are links to weblogs that reference Top Two Best Times to Invest in Good Copy:

» Seth, What You Need Is The Sony Codex. from Ernie Schenck Calls This Advertising?
Remember that thing the guy in the novel uses to crack The DaVinci Code? It's called a codex. Seth Godin obviously didn't have one of [Read More]

» Sony talk pretty one day from The "A-Ha!" Blog
One of the biggest challenges of being Content Experts (as Allen and I are) is explaining to people who arent so hip to the marketing jive how we can charge hundreds (or even thousands) of dollars to assess (and occasionally write)... [Read More]

» Copy 2.0 secondo Seth Godin from barcode
Segnalo questo impietoso paragone tra i copy per la stampa e quelli per i text ads fatto da Seth Godin. ... [Read More]

» The world needs great writers! (This includes you.) from "Write now is good."
If for some reason you think that expressive, skilled writers are not in demand, take a look at this post by Seth Godin: Top Two Best Times to Invest in Good Copy. How did this incomprehensible ad copy get approved? This caught my attention because I k... [Read More]

» The words matter from Writelife
Somewhat related to yesterdays post, A minor rumination on writing, Seth points out Top Two Best Times to Invest in Good Copy. Its a Sony ad with copy that will come across as gibberish to most consumers. Seth also alludes to another of m... [Read More]

» Reasons To Get Good Copy from Content Blog
Whether its an advertisement in the newspaper, or an AdWords copy, or even the copy of your web pages, it matters a lot how things are conveyed and how they are received at the other end. ... [Read More]

» Stupid Advertising from Smart People in a Stupid World
Advertising is only as good as the client who buys it. [Read More]

« The story always matters | Main | Three follow ups »