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Another mystery to ponder.
Why would anyone put a sign like this up on her store?
If I liked your store before, now I'm on notice to be careful--it might not be as good.
If I didn't like your store before, why on earth am I paying attention to your little sign and why should I go out of my way to take another chance?
This is a vivid symbol of the ego-centric nature of most marketing. The sign is about the owner, not about the prospect.
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» Relics of PLT (pre-long tail) Times from SortiPreneur
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» Under new management from Don't Quibble with Quimble
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» Under New Management from Simon Payn's Blog
Just had to link to this post from Seth Godin, as he illustrates so vividly what he calls the 'ego-centric nature of most marketing'. That's what I was saying in my last post, about why your newsletter must be about [Read More]
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» Bad Restaurant service? How does this happen? from Diller.ca
We went out for dinner last night to a place we visit fairly often. A sign on the outside of the building proclaimed that it was under new ownership
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