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All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

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Linchpin

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Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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Small is the New Big

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« I have no explanation | Main | Pencil Drop (The end of Digg as we know it?) »

Under New Management

Newmanagement Another mystery to ponder.

Why would anyone put a sign like this up on her store?

If I liked your store before, now I'm on notice to be careful--it might not be as good.

If I didn't like your store before, why on earth am I paying attention to your little sign and why should I go out of my way to take another chance?

This is a vivid symbol of the ego-centric nature of most marketing. The sign is about the owner, not about the prospect.

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Listed below are links to weblogs that reference Under New Management:

» Relics of PLT (pre-long tail) Times from SortiPreneur
I am a Seth Godin fan. I agree with many of his thoughts and ways. So today, I was surprised when I saw that his blog has comments disabled. Anyway, on to my post... Seth's ranting about the occasional Under [Read More]

» This notice is not worth noticing from TameBay
The shop had a huge postcard display, obviously aimed at the thousands of holidaymakers in the town, which was topped off with a notice: Sorry, we do not sell stamps. [Read More]

» Under new management from Don't Quibble with Quimble
No, Quimble still belongs to me. I just read this post over on Seth Godins blog. I usually agree with him, but I think maybe, for the first time in his life, he got this one wrong . Under new management (especially at restaurants) DOES let ... [Read More]

» Under old management from Em bu$ca do primeiro milhão
Seth just wrote this about the sign Under new management and I told him by e-mail there was a sign in a restaurant here in Brazil that was written Under old management. So he asked me to send it a picture. I couldnt f... [Read More]

» Another Reason Your Direct Response Radio Ad Failed from Radio Sage Blog
Is the radio ad about you or your customer? Sounds basic, but it's a mistake often made in advertising. Yes, even radio advertising. This is why we continuously convey to clients the importance of focusing on the benefits, not the... [Read More]

» Under New Management from Simon Payn's Blog
Just had to link to this post from Seth Godin, as he illustrates so vividly what he calls the 'ego-centric nature of most marketing'. That's what I was saying in my last post, about why your newsletter must be about [Read More]

» Safety in Drinking from Three Squirrels in a Pressure Cooker
Seriously, I can think of a few bars in Kentucky that could have benefited from this policy. Unless, like Under New Management this sign sends an entirely too mixed message. Share This ... [Read More]

» Bad Restaurant service? How does this happen? from Diller.ca
We went out for dinner last night to a place we visit fairly often. A sign on the outside of the building proclaimed that it was under new ownership Well, the service was pretty awful. Long delays, orders forgotten then botched, pretty ... [Read More]

« I have no explanation | Main | Pencil Drop (The end of Digg as we know it?) »