What is a click worth?
You probably have already figured it out (if you're buying clicks, I hope so!). If not, here is a handy spreadsheet: Click value measurement.
| For More Seth check out these links: |
|
Don't Miss a Thing
Free Updates by Email
RSS Feeds
Search
Seth's Web Pages
SETH'S BOOKS
Recent Posts
« When the public can comment on your ads... | Blog Home | The wet fish handshake »
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d834623d6b69e2
Listed below are links to weblogs that reference What is a click worth?:
» Online Advertising Costs from Entrepreneur Blog
What do you value a click to your web site at? Seth Godin gives us another interesting link to a study that measures the value of a click. Not hard to believe Google is approaching $500 a share.
... [Read More]
» Are you getting your click's worth? from Hear 2.0
If your clients are advertising on your station's website (and I hope they are - and not for nothing, either), then how do you value those "clicks"? How do you communicate to your client what each click is worth, given [Read More]
» The key metric from Big Picture Advertising
Seth Godin points to a valuable reminder - that knowing the value of a click is the key to successful online marketing.This is the handy helper [Read More]
» What is the value a click? from Usman Group
Seth Godin found a handy tool to help dollarive the value a paid keyword.
... [Read More]
» Coming soon: The Google AdWords Index? from MisEntropy
This post from Seth Godin reminds me of something I have been wondering on and off for some time. In a googlised and global economy, wouldn't the cost per thousand impressions of an ad on Google AdWords serve as a [Read More]
» What's a click worth? Lead-based Worksheet from WebMetricsGuru
Thanks to Seth Godin I found a spreadsheet online that calculates the value of a click. I passed the spreadsheet here but Im not sure it will work on my site.If you cant figure out what a lead is on... [Read More]
» A click is worth more than what it seems... from Organized Chaos
The worth of a click. The worth of a click should be more than just the immediate behavioral change - which is what most click-through's are supposed to be measuring. Click-through valuation typically values based on leads generated, sales deal [Read More]
« When the public can comment on your ads... | Blog Home | The wet fish handshake »
