Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Zlist update | Main | The future of web media buying (and building) »

What waiters can teach marketers

Waiters (either gender) interact with paying customers in a more freeform way, more often, than most service professionals. Here's one thing the good ones know:

If a customer tells you something, there's probably a reason.

"I'd like a water, with no ice please."

Now, while some people like to talk just to hear their own voice, there's probably a bigger reason the person said, "with no ice please." If you're going to be a great waiter, you realize that every single time a customer says something, you need to listen.

You don't have to do what they ask, but you do need to acknowledge it and respond to it.

Bringing ice in the water and hoping they will forget they asked is not good waitering. Or good marketing.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d834628d0c69e2

Listed below are links to weblogs that reference What waiters can teach marketers:

» Art of Listening from *Star In The Margin
Seth used waitering as an example in a recent post about the importance of listening to what customers tell you. A timely follow-up to my last post defining hospitality...you can't give people what they want if you don't listen to them. And, here's the... [Read More]

» Pre-Tipping Your Server from Chris Collett's Blog
The other day I was speaking with my Uncle Jack about our experiences with restaurant servers. Now, I speak with some knowledge on this matter as I was a server for a dozen or so years, and I have to tell you there are very few GREAT servers out there.... [Read More]

» Rinse Bleu Additionale -The Waiter Code from iScatterlings
Further to my post about restaurant team work here, I copy below a prime example of how the waiters in New York have created a code by which to work to ensure you, the customer, get the quality service you expect. The extract is form Jonathan Tisch&#... [Read More]

» Dynamic Rinse Bleu from iScatterlings
It needed something so jaw-droppingly unique and good, something that blew my socks off and something which is a lesson to aspiring entrepreneurs, corporate managers, department heads, supervisors and team leaders alike to force me to wri... [Read More]

» Do Clients Wish You Were Like a Good Waiter? from Legal Marketing Blog
People that wait on restaurant customers are essentially where the rubber meets the road. Their tip will depend on how well they listen to (and serve) their patrons. So, the question is: how well do you listen to your clients?... [Read More]

» What Waiters Can Teach Us About Customer Service from Is Cable Still Sleeping?
Seth Godin just did an excellent post called “What Waiters Can Teach Marketers.” (http://sethgodin.typepad.com/). As with most of Seth’s posts, the point is well-made – essentially, the successful waiters listen to what their customers tell them, and m... [Read More]

» Who is this man, Mr. Robert Kiyosaki? What can we learn from him? from topspeakeronline.com
One of the Best Top Speakers is Mr. Robert Toru Kiyosaki, born in year 1947 on April 8 and raised in Hawaii,  Robert Kiyosaki is a fourth-generation Japanese-American. He comes froma a prominent family of educators.  His dad was the head of education... [Read More]

» Чему официанты могут научить маркетологов from Как продать
Автор: Сет Годин оригинал статьи от 29 декабря 2006 г. Официанты (любого пола) общаются с клиентами, которые им платят, в более свободной фо... [Read More]

« Zlist update | Main | The future of web media buying (and building) »