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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« A note for John Harrobin | Main | The YouTube President »

With one hand tied behind your back

Empathica George points us to Empathica, pointing out how clueful the copy on the home page seems to be. I was impressed by all the white space and how calm and professional the site appears.

But I have to admit, after several minutes of poking around, I'm still not certain about what they do! Something about surveys, I think.

My guess is that someone made a company-centric flowchart of what the site had to say and do, and then they were smart enough to hire a designer and copywriter to make it pretty. The mistake is that it assumes that a visitor already knows all about them.

The straightforward solution is to present a first time visitor with the simplest, most complete overview you can.  It's okay if it's long, as long as each paragraph builds on the one that came before, and nothing along the way scares me away or bores me. Examples. Clear testimonials with specifics. Yes, that task is straightforward but that doesn't mean it's easy. But it's worth it.

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Listed below are links to weblogs that reference With one hand tied behind your back:

» Whitespace is nice, but . .. from The Learning Curve
Seth sez: George points us to Empathica, pointing out how clueful the copy on the home page seems to be. I was impressed by all the white space and how calm and professional the site appears . . . . Whitespace is nice, but . . . . . . . f... [Read More]

» Pretty face, empty head from Ponder Marketing
Bad web design irritates the heck out of me. And¬†by design, I dont mean prettiness.¬†Conflating design with appearance is probably the biggest cause of bad design in the first place. Hey, guys, we’... [Read More]

« A note for John Harrobin | Main | The YouTube President »