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All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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Small is the New Big

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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The Big Moo

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

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Tribes

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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Whatcha Gonna Do With That Duck?

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« The T-shirt rule | Main | What waiters can teach marketers »

Zlist update

I've been amazed, then delighted and then disturbed by the response to the zlist plexo I posted.

My original intent was to make it easy for people who weren't on the list to be on the list. I knew after I posted the list I found that I'd hear from a bunch of bloggers asking to be added. Alas, I don't have the time or the energy (or even the skill) to figure out which ones to add, so I decided to make it an open list.

You may have heard the expression, "everything in moderation." I wonder if it needs to be, "everything needs a moderator."

The open list doesn't seem to work in porous, anonymous communities where there is a lot of self-interest involved. The potential for bad actors to spoil it for everyone else is quite large. (The lists that have been posted on other lenses that are focused on egoless topics are attracting fewer visitors but get more thoughtful votes).

Several bloggers worked hard to game the list I posted, instructing folks to vote other (worthy) blogs down. That's sad.

Several bloggers added their blogs even though they were clearly irrelevant to the point of the list.

And many bloggers got their feelings hurt because if there's a list, and you're competitive, then being near the bottom of the list is a bad thing.

No good deed goes unpunished, I guess.

My intent from the beginning was not to game technorati nor to create a competitive environment for bloggers. It was simple: to provide a platform with traffic that would make it easy for good blogs on marketing and similar topics to get read. I still believe that we need that. I'm hopeful that with a moderator (and some changes to the plexo algorithm, which we're instituting over the next week or two) we can accomplish that.

So, I'm looking for a moderator. If you think you'd like to run the lens, promote it, improve it, etc., stop by the site and enter a paragraph in the comments field at the bottom (and I need way to contact you!). My first thought was to give Mack something else to do, but he is opposed to rankings like this, and I respect that.  If I can't find someone to give the page to, then I'll probably shut it down. The web is a daily experiment, and this one, like most, was interesting. I'm disappointed that a few dozen had such an impact on the rest of us...

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Listed below are links to weblogs that reference Zlist update:

» This is How a Good Idea Goes Bad from Content Blog
A few days ago Seth Godin had started a a Z List on Squidoo as opposed to the much-hyped A-list where he wanted to bring to fore blogs that are good (hint, hint) but dont get the deserved exposure. This somehow got changed into a meme and many b... [Read More]

» Z-List on Squidoo: bloggers behaving badly from Being Peter Kim
Seth Godin posted on the Z-List and created a lens on Squidoo where people could add more sites, in addition to voting sites up and down. Mack Collier, the creator of the list, wrote that he isn't a fan of voting, as it's contrary to the original purpo... [Read More]

» Purple Wren Makes Z-List Mosaic from Viaspire - Define.Innovate.Maximize.
Z-Lists are Now Pic ShotsThe fascinating part of the Z-List phenomenon is experiencing the organic growth, interpretation, and proliferation across the blogosphere firsthand. We've seen promotional posts (Heck, we had to do one saying Look Mom, We're o... [Read More]

» Suidoo and Z-List meme - Do I want traffic or do I deserve to have traffic? from Life Beyond Code
I was excited when Seth hosted the Z-List on Squidoo. With Squidoo's popularity, this would have resulted in a ... [Read More]

» 4 Ingredients That Dont Mix Well from FreakJoBlog
In my previous post I asked readers to vote for this blog on the Z-List. The Z-List idea originated with Mack Collier, who suggested that bloggers add their favourite blog links to a linkroll that he hoped would make its way around the bl... [Read More]

» On the Z-list. from backward five
Ive been watching the Z-list thing with a fair bit of interest over the last week. It sounded like a neat idea when I first came across it on Seth Godins blog and followed the links back to its source, but I stayed away from it for a cou... [Read More]

» 2000 Bloggers Gaming Technorati and Google from Zoli's Blog
There's a crazy meme going on which has the potential of turning Technorati ranks upside-down. Now, thatmay sometimes be good, giving fresh views more visibility, like [Read More]

» When Does Social Media Fail for B2B? from Marketing & Strategy Innovation Blog
by: Jon MillerThe marketing blogosphere has been much abuzz recently about two topics: Blog Tag and the Z-List. (Was I tagged, I cant tell?) Ann Handley at MarketingProfs has an interesting post about the two trends, in which she likes... [Read More]

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