60 million mystery shoppers
Ben points us to: Hee-Haw Marketing: HURRICANE KOHLS!.
The message isn't that Kohl's doesn't care, Kohl's has lousy management or Kohl's is messy.
The message is that with 60 million camera phones in use, we notice.
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Listed below are links to weblogs that reference 60 million mystery shoppers:
» What a Mess Tells Customers from 2 Percent Creativity - Marketing and Advertising Insights from a Connected Perspective
Seth's short post today on 60 million mystery shoppers points us to another post from Hee-HawMarketing about the mess that Kohl's department stores are making of their customer's experience. Seth's point is that there are now 60 million cameras out [Read More]
» Youre on Candid (Cell Phone)Camera from Portland's Finest Advertising Blog
Would you change anything about your store or office if you knew that your customers were recording their experiences, and could post them folr all the world to see?
Well, its happening. Check out the cell phone camera slide show from Paul McEn... [Read More]
» Your Call May BeRecorded from Portland's Finest Advertising Blog
for quality and training purposes.
How often have we heard that line? It generally happens when we call a large companys customer service line and its the company doing the recording.
Lets turn that on itR... [Read More]
» Camera phones and marketers from Techno//Marketer
Update: Paul at HeeHawMarketing got a response from Kohls. While I give Kohls some credit for picking up on this and giving some response, you do have to wonder if saying nothing would have been a better option. The highly [Read More]
» Retailers: your customers are talking, why arent you listening? from noturnonred.org - thoughts on the retail industry, visual merchandising, customer service, and good design
Last week, Paul EcEnany posted about his unpleasant experience at Kohls (see: Hurricane Kohls at Hee-Haw Marketing). As a shopper, he wasnt pleased with what he saw when he walked around the store. He didnt just leave the ... [Read More]
