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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« How many bloggers does it take to screw in a lightbulb? | Main | The difference between strategy and tactics »

Do you want to be like Bob?

I get a lot of mail complaining about various companies and their customer service, and Home Depot accounts for a huge percentage of it. In fact, five times more people complain about Home Depot than any other organization.

Today, Bob Nardelli, their CEO, got fired.

He probably got fired for insulting his investors (his annual meeting will go down in history) and for alienating employees and customers. He appeared to go out of his way to annoy customers, especially. There are very few companies that don't even bother to write back if you write to the CEO.

Here's the thing. In addition to getting fired, Bob got two hundred and ten million dollars in severance. (Try this: $210,000,000.00)

Amazing. I'd been writing a post over the last few weeks trying to explain why Home Depot had some sort of strategy in carving out this niche for itself, but it sure looks to me as though Bob's strategy was more about Bob.

My best advice is that if you can get a severance package like that, you should go ahead and get fired. Failing that, though, I'm at a loss to figure out why you would deliberately ruin a pretty decent brand by aggressively annoying all your constituents.

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In follow up to Seth Godin's post about Home Depot's Bob Nardelli, Do you want to be like Bob? This today from the Associated Press, Home Depot co-founder Bernie Marcus when asked about Nardelli's $210,000,000 severance payout. Marcus said the [Read More]

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» What Pedro Can Teach BobNardelli from good to know
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« How many bloggers does it take to screw in a lightbulb? | Main | The difference between strategy and tactics »