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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« My Karma ran over your Dogma | Main | Who wants a prize like that? »

Does it matter who the messenger is?

There's a very public PR campaign (full page ads in today's New York Times, billboards in Times Square) attacking PETA. Click on their website and hit about us, and you'll find a link. Two more clicks and you find:

The Center for Consumer Freedom is supported by restaurants, food companies and more than 1,000 concerned individuals. From farm to fork, our friends and supporters include businesses, employees and consumers.

The Wikipedia article sheds a bit more light, pointing out that a cigarette company was the initial sponsor of the group and that fast food restaurants are funders as well. Millions of dollars worth of funding from a few giant corporations.

Pre-internet, there really was no chance that people would discover that what appears to be a grass-roots organization is actually corporate-sponsored group that funnels money to a single individual and his lobbying/consulting firm. My favorite part of the 'Center's' website is this line: Who funds you guys? How about some "full disclosure"? followed by no disclosure at all.

My point has nothing to do with how you feel about transfats, Mothers Against Drunk Driving, second-hand cigarette smoke or PETA, and everything to do with how the identity of the idea-spreader influences how you think about the idea.

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Listed below are links to weblogs that reference Does it matter who the messenger is?:

» Astroturfers attack PETA in the NYT from Boing Boing
The "Center for Consumer Freedom" placed ads in the NYT attacking PETA, a radical pro-animal group. A little digging reveals that the "Center for Consumer Freedom" is an astroturf organization (fake grassroots) funded by the fast-food companies that PE... [Read More]

» Seths Blog: Does it matter who the messenger is? from Fueled by Caffeine...
Seths Blog: Does it matter who the messenger is? The answer is really, really, simple: Not if theyre telling the truth. ... [Read More]

» Astroturfers Attack PETA IN NYT from Souljerky
A fake grassroots agency (an astroturfer), The Center for Consumer Freedom, attacked PETA with a full page ad in the NYT. Link. (via BB) - [SA]... [Read More]

» Big Tobacco/Big McD's VS. PETA from Omni Brain
Big Tobacco (posing as a consumer group) attacking PETA. Which one is worse? [Read More]

» Seth's Blog: Does it matter who the messenger is? from Machination.org
Does it matter who the messenger is? (Seth Godin via Boing Boing)... [Read More]

« My Karma ran over your Dogma | Main | Who wants a prize like that? »