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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Wow! | Main | Just one more thing? »

Every marketer's nightmare

Mars_2 This is the bad science on the back of a package of Pomodoro pasta. Marketers have nightmares about this... about screwing up and having it show up on a million packages. "Boy are you stupid."

What a wasted nightmare.

Instead of spending all her time worrying about making a silly mistake (Mars isn't the closest, it's Mercury, guys), perhaps she could worry about playing it safe too often, about becoming irrelevant, about pushing so hard to create average pasta for average people that she ends up selling a commodity. Now that's a nightmare. (thanks, Mark, for the link.) People don't get laid off for messing up the planets. They lose their jobs because of boring marketing.

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Listed below are links to weblogs that reference Every marketer's nightmare:

» Great Business Marketing Links this week from Results Revolution - Getting Real Marketing Results for Small Business
Every marketer's nightmare: http://sethgodin.typepad.com/seths_blog/2007/01/every_marketers.html Buzzin' in the City by the Bay: http://bloombergmarketing.blogs.com/bloomberg_marketing/2007/01/buzzing_in_the_.html ...but it's a difficult industry to su... [Read More]

» HolyCrap! from Brett's Blog
If your new product, new service, new book, new blog post, new whatever cant make someone respond with Holy Crap!, then dont expect big things out of it. Does that mean you shouldnt launch it at all? Lots of times it ... [Read More]

» Purpose mistakes from mike brewer
Seth writes about a marketer's worst nightmare. I wonder if the mistake was made on purpose. I mean look at all the free publicity being created because of the mistake. [Read More]

« Wow! | Main | Just one more thing? »