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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« I found the websheet | Main | How to be remarkable »

Hard to say goodbye

Why should leaving a marketer be any harder than joining one?

Justin points us to: Just Cancel the @#%$* Account!.

Surely the CFO will argue that if you can create impediments to quitting your service, short term profits will increase. She might even argue that investing in staff to make it easier to quit is money wasted.

I think the opposite is clearly true.

The number one reason consumers don't sign up for your free trial is that they don't believe that it's really free, and that they are sure that once the trial is over you'll figure out some way to harrass them, steal from them or otherwise make them sorry they trusted you.

So turn that on its head. Make it easier to quit, not harder. Word will spread. Trials will go up. (Anyone interested in trying something from AOL? I didn't think so.) And more trials from more trusting people can't help but lead to more profits. Which will make your CFO happy.

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Listed below are links to weblogs that reference Hard to say goodbye:

» Free Offers from WebMetricsGuru
Now I know why I dont sign up for any free AOL offers ! In fact, signing up anything that says free usually is more problem than its worth. Seth Godin puts into words whats been in my mind for... [Read More]

» Hard to say goodbye from Herb Lainchbury
Beware the free cell phone! I am tired of being held hostage by cell phone companies. Multi-year contracts, locked handsets and huge cancellation fees makes me very cautious about trying a new cell company but also leaves me choosing cell services ... [Read More]

» Biggest Loser Club: Old MediaFailure from Portlanded
Old media really doesnt understand the web. And the squandered opportunities seem to keep stacking up. I recently signed up and quickly canceled my subscription to BiggestLoserClub.com. As most people who watch any television probably know this ... [Read More]

« I found the websheet | Main | How to be remarkable »