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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Who wants a prize like that? | Main | Creativity »

High resolution mistakes

The other day, I burned 602.4 calories during my workout.

Of course, I didn't really. That's just what the display said. No one can determine exactly (to the tenth of a calorie) what I burned, certainly not this machine.

But the number is prominent and apparently precise. So it appears to be worth paying attention to.

Squidalexa Like a site's Alexa rank. Or your son's high school GPA.

Why do so many successful entrepreneurs go right back to building another company after they've sold their previous one? One big reason is how easy it is to read the balance on a bank account. Shouldn't multimillionaires leave bigger tips at restaurants? It's all about keeping score.

The danger is when you keep score of the wrong thing because it's easy or precise.

There are literally millions of bloggers that have become so focused on measurable traffic that they end up posting nonsense designed to do nothing but attract a Digg. Look back at a blog like that a month later and it appears to be a series of gimmicks, all designed to maximize a metric that's almost totally irrelevant to what the blogger set out to do in the first place.

Here are some common metrics (and the thing that might be the real point):

  • Good grades in school (the ability to solve problems in life)
  • Lots of raw traffic to your blog (conversations among prospects who become fans or customers)
  • Burning calories (feeling better and looking good)
  • Clickthrough rate on ads (conversion rate to customers)
  • High salary (long-term happiness)
  • Class rank (actually learning something)
  • Number of stock options (future prospects of your employer)
  • This quarter's commission (reputation in the industry)
  • Technorati rank (number of RSS subscribers)

Sometimes the unmeasurable is a shield, a way to insulate ourselves from the fear of measurement. But to embrace a number just because it appears to be accurate (though not relevant) is just as bad.

The humidty in NY today, in case you were curious, is supposed to be 64%.

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» Seth Godin on Metrics Mistakes from Vario Creative Blog
Seth Godin had a great post about common metrics mistakes.  Heres his list of the common stuff we measure, followed by the actual stuff were trying to figure out. Good grades in school (the ability to solve problems in life) Lots of raw... [Read More]

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« Who wants a prize like that? | Main | Creativity »