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The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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The Big Red Fez

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We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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« When you should stop improving | Main | 60 million mystery shoppers »

How to get re-elected

I don't write often about the marketing of politicians, but it really hit home with me the other night.

Along with 80 other people (about 1% of my town's population) I attended a zoning hearing in my little town. I was astonished by the way the five trustees, including the mayor, Lee Kinnally, Jr., treated the voters who were there.

The meeting was called for 8. At about 8:10, when the trustees were seated and ready (and the room was packed) the mayor decided to take the trustees and leave the room for a private session on a matter unrelated to the issue at hand. We all sat quietly for more than fifteen minutes. During the entire time, each person was saying to himself, "I will never ever vote for these rude people ever again."

During the hearing itself, eye contact was in short supply and at one point, a trustee even berated an applicant. Emotions were running high, voters were paying attention and the politicians completely dropped the ball.

All it would have taken were a few encouraging words and some appropriate body language.

Every day, politicians do mundane things. They sit through hearings or review boring proposals. But here, in front of the voters, voters who cared deeply about a single issue, each politician had a chance to really shine. And they failed. Miserably.

People don't renew or cancel their cell phone service because of the ads (the ads that might have gotten them to sign up in the first place.) They do it based on the service and the way it makes them feel. And people don't vote to re-elect a candidate because of her debate performance or speeches.

Voters decide because of the intense emotion they feel during isolated moments. The challenge of being a politician, whether you're national or in a tiny village, is the same—to exceed expectations in the most intense interactions you have each day.

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Listed below are links to weblogs that reference How to get re-elected:

» Seth Godin on politics from A PR Guy's Musings - Stuart Bruce
"The challenge of being a politician, whether you're national or in a tiny village, is the same—to exceed expectations in the most intense interactions you have each day." Seth Godin Technorati tags: Seth Godin, politics [Read More]

» How to get a Renewal from Property Management
Seth Godin's post fit our business perfectly, that is with a bit of tweaking: People don't renew or cancel [give Notice to Vacate for] their cell phone service [apartment] because of the ads (the ads that might have gotten them [Read More]

» The Secret to Success and Happiness: It's all in a word from bizsolutionsplus Featuring Solutions to Grow Your Business
And that word is community. As I look back on December 2006, several events moved me to ponder my 60 years on the planet. What do they mean? What difference does my presence make, if any? Don't fear: I promise not to go all maudlin and weirdly philosop... [Read More]

» Power Punches that Reduce Perpectives from BrainBasedBusiness
Recently,I sat through a long, boring, and frustrating meeting where the facilitator punched power for himself and one other guy there - in words that made it obvious he was unaware of others capabilities in this circle.D... [Read More]

» Branding of politicians the rest of us from Period Three Blog
Seth Godins recent post on polititians and how they can brand themselves in positive ways is amazingly simple and probably a lesson we can all take in regards to branding ourselves. People dont renew or cancel their cell phone serv... [Read More]

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