Legions of the Clueless
Then David sent me this note from Northwest. When you click through to take advantage of their invitation, of course it leads you to a totally blank form... so much for being a valued customer. And then I hear about Prudential. Apparently, they've just agreed to pay $100,000,000 for the naming rights to the new hockey arena in Newark.
Huh? $5 million a year for the name of a hockey arena?
The problem with marketing isn't that there isn't enough money to spend. The problem is that the people who are spending it are sometimes lazy, selfish, committee-centric, confused or scared. They know better. Of course they do. They just need to be reminded sometimes.