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All Marketers Tell Stories

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Free Prize Inside

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The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




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« Odds and Ends | Main | Big and small »

Legions of the Clueless

Emiles I heard from a disappointed reader today, wondering why I bother. He said that I don't say anything new, that it's obvious, that everyone already gets this stuff.

Then David sent me this note from Northwest. When you click through to take advantage of their invitation, of course it leads you to a totally blank form... so much for being a valued customer. And then I hear about Prudential. Apparently, they've just agreed to pay $100,000,000 for the naming rights to the new hockey arena in Newark.

Huh? $5 million a year for the name of a hockey arena?

The problem with marketing isn't that there isn't enough money to spend. The problem is that the people who are spending it are sometimes lazy, selfish, committee-centric, confused or scared. They know better. Of course they do. They just need to be reminded sometimes.

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