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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Enormity | Main | Mañana »

On becoming the

The article in the Times didn't set out to say something vitally important about marketing, but it did. In starting off a profile it says,
"For the past couple of years Jun Kaneko, the ceramic artist..."

It didn't say "a ceramic artist." No. It said, "the ceramic artist".

The entire tone of the piece changes. It's so much better to be a 'the' not an 'a'.

Which are you?

I don't think it's a trivial distinction. In fact, I'd argue that it's worth an enormous amount of your time and your budget to focus on becoming the.

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Listed below are links to weblogs that reference On becoming the:

» How to be 'the' expert from Simon Payn's Effective Customer Newsletters
Seth Godin tells us about an article in the Times which refers to Jun Kaneko, the ceramic artist -- not 'a ceramic artist'. He says it's much better to be a 'the' than an 'a'. I agree. Isn't it better [Read More]

» THE geniosity from musings
On becoming a THE ... [Read More]

» Get Noticed or Get Ignored from bizsolutionsplus Featuring Solutions to Grow Your Business
It's a rainy day in Hartford, a good thing considering it's January 15. Know what else is a good thing? Getting noticed. Seth Godin talks about being the instead a in On becoming the. Seth says: It's so much better to be a 'the' not an 'a'. Which are y... [Read More]

» On becoming the from Michael Staires
I love Seth's blog today about the importance of becoming a "the" instead of an "a." What are you doing today to become the "the" that God designed you to be? [Read More]

» Becoming the champion from alsoranland.com
Earlier this week I posted a video and request for people to call me up and say “You are a champion” as part of my motivation to reaching my goal to become a champion this year. (See the 76 Dreamers List. I will outline what champion means to me s... [Read More]

» Ooo, Be a The Not an A from VA Visionaries
Seth Godin writes: The article in the Times didnt set out to say something vitally important about marketing, but it did. In starting off a profile it says, For the past couple of years Jun Kaneko, the ceramic artist It didn... [Read More]

» Becoming "the" Sales Expert In Your Field from LandingTheDeal
Its just my opinion, but heres what it takes to become the sales expert in your field, rather than just a sales person (in no particular order):A clear, understandable talk track.Ask creative questions before you pitch... [Read More]

» On Becoming THE Buy-Sell Book from Mercer On Value
Buy-Sell Agreements: Ticking Time Bombs or Reasonable Resolutions? was a big hit at the 41st Annual Heckerling Tax Institute in Orlando last week. We took a lesson from Seth Godin and tried to become THE book on buy-sell agreements and... [Read More]

» On Becoming THE Buy-Sell Book from Mercer On Value
Buy-Sell Agreements: Ticking Time Bombs or Reasonable Resolutions? was a big hit at the 41st Annual Heckerling Tax Institute in Orlando last week. We took a lesson from Seth Godin and tried to become THE book on buy-sell agreements and... [Read More]

» Be "The" Expert from Roy Dahl on Marketing, Trends and Marketing
How often do we phrase: "We need an expert to do this or that"? [Read More]

» THE from Educational Discourse
Over at Dangerously Irrevelant, Scott refers to two enteries found on Seth Godins blog. After reading On becoming the I was struck that the changing of two little words could really have so much impact. It reminded me of the Corner... [Read More]

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