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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Creativity | Main | Notable »

The Long Tail Inside

Jake points us to The Long Tail: Long Tail PR: how to do publicity without a press release (or the press).

At the same time, Frank wonders if internal training is overrated, and whether all internal focused communication ought to be aimed at prospects and consumers instead.

Both are riffing on the idea that one of the most important assets of a big company is that... it's big. It has its own long tail inside.

Instead of having one book publicist at a company, someone who does history one day, cooking the next and business the third, Chris Anderson wonders whether allowing people to go deep (and to live in the niches) is more important than having  a 'publicist'. In other words, the editor who edits books on a topic all day is far more aligned than a general publicist ever could be.

If organizations permit and encourage all their employees to spread out, to speak out, to blog and to join communities about what they care about, surely there will be better alignment than there is when yet another clueless publicity person sends me yet another piece of spam about her company's (irrelevant) products.

What's missing from most corporate and non-profit analysis is this: If everyone has a blog, then everyone is a blogger.

Sure that sounds trivial. But then why are organizations acting like there is still us and them?

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Listed below are links to weblogs that reference The Long Tail Inside:

» Messaging the Corprate way from This is Not the Republic of Nice
Mr. Godin says Whats missing from most corporate and non-profit analysis is this: If everyone has a blog, then everyone is a blogger. and then asks: Sure that sounds trivial. But then why are organizations acting like t... [Read More]

» Internal Long Tails from Geva Perry's Blog
When a few of months back I finally got around to reading Chris Anderson's The Long Tail, I didn't think it was particularly relevant to my marketing job at GigaSpaces. Don't get me wrong. It's a great book: well-written, insightful, [Read More]

« Creativity | Main | Notable »