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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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The truth about the Nova

Cross cultural experts love to tell you that the Chevy Nova didn't sell in South America because No va means "no go" in Spanish. Don't believe it. It didn't sell because it was a lousy car.

That example aside, you can learn a lot from this list: How not to be a cultural knucklehead in a global business world.

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Listed below are links to weblogs that reference The truth about the Nova:

» E' colpa della comunicazione from blurb
La Chevy Nova non ha venduto molto in Sud America. Secondo gli esperti a causa del nome. No va, non va in spagnolo. Seth Godin non รจ di quest'idea, nel suo ultimo post. Secondo Seth la macchina faceva schifo. Ecco [Read More]

» It's all a communication's fault from blurb
Chevy Nova didn't sell a lot in South America. Experts claimed the cause was the name: No va, doesn't go, in spanish. This is not Seth Godin's idea, according to his last post. Seth says the car was lousy. That's [Read More]

» Cross-cultural myths from Beneath the Peak
Via a piece on Seths Blog about cross-cultural communications, heres something I didnt know. According to the myth-busters at Snopes.com, that old chestnut about the Chevy Nova selling poorly in Mexico because Nova m... [Read More]

» Link Edin from SortiPreneur
There's a well known story about Chevy's introduction of Nova in Mexico, where the name means no go. I must have heard about it ten times in the importance of local insight in business context. With the global nature of [Read More]

» How Not To Be A Cultural Knucklehead In A Global (China Too) World from China Law Blog
Great post over at the consistently superb Escape From Cubicle Nation blog, entitled, How not to be a knucklehead in a global business world (h/t to The Adventure of Strategy Blog and to Seth Godin's Blog) cubicle nation that nicely summarizes some of ... [Read More]

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