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Cross cultural experts love to tell you that the Chevy Nova didn't sell in South America because No va means "no go" in Spanish. Don't believe it. It didn't sell because it was a lousy car.
That example aside, you can learn a lot from this list: How not to be a cultural knucklehead in a global business world.
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» E' colpa della comunicazione from blurb
La Chevy Nova non ha venduto molto in Sud America. Secondo gli esperti a causa del nome. No va, non va in spagnolo. Seth Godin non è di quest'idea, nel suo ultimo post. Secondo Seth la macchina faceva schifo. Ecco [Read More]
» It's all a communication's fault from blurb
Chevy Nova didn't sell a lot in South America. Experts claimed the cause was the name: No va, doesn't go, in spanish. This is not Seth Godin's idea, according to his last post. Seth says the car was lousy. That's [Read More]
» Cross-cultural myths from Beneath the Peak
Via a piece on Seths Blog about cross-cultural communications, heres something I didnt know.
According to the myth-busters at Snopes.com, that old chestnut about the Chevy Nova selling poorly in Mexico because Nova m... [Read More]
» Link Edin from SortiPreneur
There's a well known story about Chevy's introduction of Nova in Mexico, where the name means no go. I must have heard about it ten times in the importance of local insight in business context. With the global nature of [Read More]
