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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Hard Work | Main | When you should stop improving »

Two kinds of people in the world...

Iphone The folks that want (need!) an iPhone, and those that couldn't care less. And of course it's not just Apple and it's not just phones. It's every single industry in the world.

You're not likely to convert one group into the other. What you can do is decide which group you'd like to market to. You can't do both at the same time, not particularly well, anyway.

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Listed below are links to weblogs that reference Two kinds of people in the world...:

» O di qua o di là from barcode
Concordo al 110% con questo post di Seth Godin sul nuovo iPhone, è brevissimo per cui lo riporto per intero:Two kinds of people in the worldThe folks that want (need!) an iPhone, and those that couldnt care less. And of course it&... [Read More]

» HughPhone from Steve Clayton: Geek In Disguise
too good not to share :) [update 1] is the backlash beginning on day 2? [update 2] Seth chimes in with [Read More]

» Two Types of People from WebMetricsGuru
OK, theres people that will buy pet food and those that wont. There are people who are interested in buying an architecturalhouse plans and those that are not. There are lots of people who want to view and download online... [Read More]

» iPhone - I want one. Period. from Deborah Schultz
The reviews will roll in and compare and contrast and ooh and ah or moan at missing features. I don't care - I've been bitten. I am tired of settling for 70% of the features I want. Apple has already [Read More]

» Poll: Which iPhone Will you Get? Apple iPhone? Cisco iPhone? Neither? from Mr. Haxa Does The Blogs
Get Your Poll Widget [Read More]

» http://www.HeatherOnTech.com/heather_on_tech/2007/01/i_was_just_read.html from Heather, On Tech
I was just reading Seth Godin's blog entry about the iPhone. He said better what I was hinting at yesterday; you're either thrilled to death about the iPhone or you [Read More]

» Two kinds of people in the world... from gmtPLUS09
Seth makes a point of a product (iPhone) and the consumer audience (wanted or unwanted). Of the other half who don't want any part of the iPhone. How many of them will change their minds once: the product is available [Read More]

« Hard Work | Main | When you should stop improving »