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The folks that want (need!) an iPhone, and those that couldn't care less. And of course it's not just Apple and it's not just phones. It's every single industry in the world.
You're not likely to convert one group into the other. What you can do is decide which group you'd like to market to. You can't do both at the same time, not particularly well, anyway.
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» O di qua o di là from barcode
Concordo al 110% con questo post di Seth Godin sul nuovo iPhone, è brevissimo per cui lo riporto per intero:Two kinds of people in the worldThe folks that want (need!) an iPhone, and those that couldnt care less. And of course it&... [Read More]
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» http://www.HeatherOnTech.com/heather_on_tech/2007/01/i_was_just_read.html from Heather, On Tech
I was just reading Seth Godin's blog entry about the iPhone. He said better what I was hinting at yesterday; you're either thrilled to death about the iPhone or you [Read More]
» Two kinds of people in the world... from gmtPLUS09
Seth makes a point of a product (iPhone) and the consumer audience (wanted or unwanted). Of the other half who don't want any part of the iPhone. How many of them will change their minds once: the product is available [Read More]
