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A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.




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THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

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Wownow I absolutely adore this photo from the Times.  Not one smile in the bunch, never mind ebullience, mania or even pleasant anticipation.

Just because a marketer says something is amazing, exciting or just plain wow doesn't mean it is.


TrackBack URL for this entry:

Listed below are links to weblogs that reference Wow!:

» Poor Microsoft from through life
I totally agree with Seth Godin's point with this picture. Where's the excitement? Where's the passion... [Read More]

» Mac vsPC from Distinctive Results
Apple has been the only computer I have ever bought. I started with a super used IIci and worked my way up to  a desktop and 2 laptops. It hasnt been easy. Apples are always more expensive. We couldnt find any programs for them. I like t... [Read More]

» Wow. Wow! from Here's The Thing
Some companies simply lose their ability to understand customers; they misplace the relevant language somehow. Microsoft is really a case in point. They are the GM of software. Wow is certainly appropriate here, but not really the way that's intended. [Read More]

» Seths Blog: Wow - Launch of Windows Vista from
Seths Blog: Wow Is it just me, or does it seem like Apple does a better job of not only connecting with their customers but also putting on a more exciting show when they introduce new products ? I currently use Windows XP Professional on two networked... [Read More]

» Wow! My Ass from bizsolutionsplus Featuring Solutions to Grow Your Business
Check out the faces on these guys. Do they look why the Wow is starting (whatever that means)? This is pathetic. Apparently, these MS big shots didn't get the memo. We can only hope that none of these sour faces belongs to the CMO. Brand is a perceptio... [Read More]

» Fear of success and business as theatre from Writelife
Over the years I, and almost anyone I ever met who had even a passing interest in computers, the Internet or any technology variation, has imagined getting involved in some sort of start-up, dreaming up some cool product or service, and “growing” i... [Read More]

» Windows Vista's predecessor from fanboygeeks
I love the 1999 movie The Pirates of Silicon Valley which tells the story of the rise of Apple's Steve Jobs and Microsoft's Bill Gates. It was based on the classic documentary Triumph of the Nerds. Fabulous performances by ER's [Read More]

» Best Seth Godin post ever from thinks
If actions speak louder than words, this is deafening. Simply brilliant. Now for the question: Do you pay more attention to your actions or your words? Care to re-think that proposition? ... [Read More]

» Can Microsoft Live It's Brand? from
This photo on Seth's blog suggests not! [Read More]

» Nopers. The Wow doesnt start Now. from Street Lessons
Found this at Seth Godins blog where he very rightly observed that none of the Microsoft Execs seems to be smiling at Vistas Launch. Maybe because they were supposed to smile four years ago when Vista was supposed to be originally launch... [Read More]

» ¿Euforia? from El blog de Oscar Ugaz
Hay cosas que el marketing no puede salvar. Y no hay mensaje más impactante que la cara de estos caballeros en su evento de lanzamiento. Gracias Seth. [Read More]

» Wow! Ou talvez não from idaisy
Eu sei como vou ser criticada por este post, mas não resisti, é demasiado bom para passar ao lado Esta é uma foto (créditos da NYTimes) da apresentação do novo Windows Vista. Apreciem. WOW! Ou talvez não não há uma única expres... [Read More]

» No Wow for MS Executives? from The Internet Entrepreneur
Seth Godin points us to a photo in the Times which shows the faces of the Microsoft executives about to launch Vista. They dont look like the enjoy themselves. They dont seem to think Wow! as in The WOW ... [Read More]

» Improve Your Wow Factor Please from
I am in the midst of doing my daily (sometimes every second or third day) read through of my blogs in Feed Demon and I just cracked up when I read Seth Godins post on Microsofts latest launch of Windows Vista.  Check out his post ... [Read More]

» Me rayé from tecniart
«En América hablar de sexo resulta obsceno. En Europa hablar de dinero resulta obsceno.» El plan de negocio «Si ofrezco un enlace a una página ajena, el lector me abandonará y no volverá a mi redil; así que ni hablar [Read More]

» Guau? from
En el lanzamiento al mercado de Windows Vista, Bill Gates prometió que nuestra impresión al verlo sería decir: WOW. Y no se demoró nada el ingenioso Seth Godin en mostrarnos esta foto de los directivos de Microsoft, que parece que el &... [Read More]

» microsoft versus the fruit from like a tea-tray in the sky: Alice Bachini-Smith
If I didnt have live-in tech support, a PC would be out of the question- Id be using a Mac right now, of course. This one is only a few months old, and already needed extra memory due to something to do with Mr Gates, not sure what, too b... [Read More]

» Vista from Life's Like
Just reading a post from Seth Godin in reference to the passion or lack there of Microsoft team in relation to Vista. The post displays this picture. I've seen the new Vista product and there is not much to WOW [Read More]

» Vista Launch Picture Madness from
This picture from a New York Times article on the Vista launch has been making the blogging rounds today: Now, its hard to argue that the executives pictured (from Dell, Intel, Microsoft, Toshiba, AMD and HP) all look pretty serious,... [Read More]

» Vista--Wow from Dr. Melissa Clouthier
Are you excited? I\'m not, because I changed to Mac. Laugh at us simpletons all you want, but unless something terrible happens at Apple, I\'m not going back. Why not? [Read More]

» WoW and Smiles. from MS MossyBlog
Seth Godin put up a post about how the execs at corp, weren't smiling in the WoW Campaign photo (pictured [Read More]

» WoW and Smiles. from MS MossyBlog
Seth Godin put up a post about how the execs at corp, weren't smiling in the WoW Campaign photo (pictured [Read More]

» The WOW factor...not from Cherryflava
This picture says it all. These sad, miserable choppers don't look like they could even make a kids party exciting - let alone give a piece of software at bit of Wow!. Game's over boys - time for golf. First [Read More]

» Wowless from Portlanded
One of my favorite blogs is Seth Godins because he always manages to find images that make his point for him. Today Seth points out the conflict between the marketing message and the people presenting it at the Vista launch. The full article ca... [Read More]

» Wow... Yawn from
Microsoft just launched their new operating system, Vista with much fanfare. Check out the pic, compliments of [Read More]

» Wow... Yawn from
Microsoft just launched their new operating system, Vista with much fanfare. Check out the pic, compliments of [Read More]

» Smile for Seth! from v2Blog
Seth Godin, who I listen to very intently for his thought provoking and innovative thoughts, posted something this morning that I had to laugh about. In a post titled “Wow!” he pokes fun at Microsoft’s new Vista/Office launch campaign by posting ... [Read More]

» The Wow starts Now from happygolucky.myBlog
Microsoft Windows Vista is launching the slogan in English is: The Wow starts Now ( (Picture from The New York Times, via Directly translated into Norwegian the slogan is NOT that catchy ... [Read More]

» Did The "Wow" Start Yet? from Blog from Software Trenches
It seems that I was missing all the fun surrounding the launch of Windows Vista. Thank you, Seth Godin for pointing to this picture from Times: Seth writes: I absolutely adore this photo from the Times. Not one smile... [Read More]

» Езикът на тялото казва всичко from - Издание за мениджмънт, бизнес и развитие
Благодарение на Сет Годин разбрах за ето тази снимка: На снимката отляво надясно са мениджърите на Dell, Intel, Microsoft, Toshiba, AMD и Hewlett-Packard, в деня ... [Read More]

» Where's the Wow!? (Vista launch...) from Jame Healy
[Read More]

» Microsoft Vista - if it is a WoW, why no smile? from Asia Mind Dynamics - Accelerate Your Performance
Thanks Seth, for the entry and the pointer. Microsoft has launched its newest flagship, the Windows Vista and Office 2007. CEO Steven A. Ballmer called it “the biggest product launch in Microsoft’s history,” and the rollout will be backed by... [Read More]

Seth's Blog: Wow!... [Read More]

» The Pop Heard Around the…Deflation from Body Blog by Dr. Michael
I saw this picture on Seth Godin's blog and had to comment. Microsoft Windows launched it highly expected “Vista” operating system. Microsoft and all affiliates should have been excited about the buzz Vista was to create in the industry. In [Read More]

» Wow? from Алёна C++
Что-то Windows Vista все ругают. В блогах выкладывают фотографии и скриншоты с язывительными комментариями. [Read More]

» Wheres the Wow? from
As Seth Godin points out just because the marketing team says it, doesnt mean it is so. Here, we see that there isnt a smile on any of the faces in this photo apparently these poor Microsoft executives arent having much f... [Read More]

» Where's the Wow!? (Vista launch...) from Jame Healy
My friend Darren pointed me at Seth Godin's post here. Good point. Where are the smiles and jubilation!? By the way, look for a lot more "wow" in secondary markets for Vista. I found myself doing this as well. I looked at Vista, s [Read More]

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