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Pete points us to These Come From Trees Blog. I think the fascinating thing here is to start from the bottom and read his thought process. How it turned from an idea into a story and then a product. Even the non-professional typesetting is a key part of what's going on here.
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» Viral Environmentalism from ConfuciusSays - China Market Wisdom
As a believer in the power of word of mouth, Im always on the look out for campaigns that successfully us a great story well told to take their message viral. These Come From Trees is as good an example as I have seen. This blog (which will have seen [Read More]
» And it needs to betruthful from Twilight notes
I was reading Seth Godins blog when I came across a link to these come from trees. Their story states that A single tree produces around 100 pounds of paper. I am always suspicious about extremely simple slogans, because often one ... [Read More]
» Two Convenient Moves to save theworld from Life and Life Only
I found two things that you can do to help the planet AND yourself.
1. I eat a ton of peanut butter sandwiches, but I never knew they saved the world. I was called a HERO by the friend that sent me this link - www.pbjcampaign.org
2. These Come From Tre... [Read More]
» "These come from trees" stickers from RLN Environment
Get a 'These come from trees' sticker and reduce paper towel usage. [Read More]
» 'These Come from Trees' Stickers Prompt Pass-Along from Womnibus
Sometimes a little word of mouth marketing can go a long way for a cause. Case in point: The "These Come from Trees" blog, where Pete Kazanjy is working hard to eliminate extreme paper waste in fast food restaurants. On... [Read More]
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