B2B hits 2.0
Michael points us this to this short video: YouTube - Lick, which points to a website that's in a very traditional b2b financial sector. But the twist is precisely the sort of storytelling I've been ranting about.
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All Marketers Tell Stories
Seth's most important book about the art of marketing
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Free Prize Inside
The practical sequel to Purple Cow
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Linchpin
An instant bestseller, the book that brings all of Seth's ideas together.
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Meatball Sundae
Why the internet works (and doesn't) for your business. And vice versa.
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Permission Marketing
The classic Named "Best Business Book" by Fortune.
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Poke The Box
The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.
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Purple Cow
The worldwide bestseller. Essential reading about remarkable products and services.
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Small is the New Big
A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.
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Survival is Not Enough
Seth's worst seller and personal favorite. Change. How it works (and doesn't).
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The Big Moo
All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.
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The Big Red Fez
Top 5 Amazon ebestseller for a year. All about web sites that work.
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The Dip
A short book about quitting and being the best in the world. It's about life, not just marketing.
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The Icarus Deception
Seth's most personal book, a look at the end of the industrial economy and what happens next.
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Tribes
"Book of the year," a perennial bestseller about leading, connecting and creating movements.
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Unleashing the Ideavirus
More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.
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V Is For Vulnerable
A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.
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We Are All Weird
The end of mass and how you can succeed by delighting a niche.
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Whatcha Gonna Do With That Duck?
The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.
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Listed below are links to weblogs that reference B2B hits 2.0:
» B2B Advertising on YouTube from Debute
Who says YouTube is only for fun / consumer ads?
Nice video, the site is unfortunately a bit bland (with a couple of videos more).
Via Seth.
... [Read More]
» Simply Brilliant, #2 from The YouBlog
HERE’S ANOTHER BIT OF BRILLIANT SELLING, without actually overtly selling anything (except perhaps the macabre joy of seeing a major irritant meet an untimely end). These clips come courtesy of Seth Godin’s “B2B hits 2.0” post. Seth points us to [Read More]
« The Tyranny of Opportunity Cost | Main | I'd like to buy a consonant please »
