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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« What happens when I Google you? | Main | Great writing, unfiltered »

Did I say that?

An interview with Seth Godin (mostly about ad agencies and CMOs).

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It's a podcast. Some excerpts:

Sally: How can CMOs stay 'small' if their primary objective is to gain market share?
Seth: If any CMO’s primary objective is to gain market share, she should get a new job.

  • “What ad agencies ought to do, in my opinion, is not focus on selling ads anymore. And instead, focus on getting in deeper within the clients, and help the clients make products that people want to talk about.”
  • “The problem is that ad agencies have defined themselves as the
    people who take the mediocre products and add interesting ads to them,
    and washed their hands and say, we can’t do anything about what the
    factory brings us. And my answer is, of course you can, and the clients
    actually want you to, you’re just not working hard enough to get that
    piece of business.”
  • “Style and fashion spread through the ad agency business really
    fast. But they’re very bad at changing what they do for a living,
    they’re very bad at any form of new media, they’re bad at pushing
    clients to really dramatically, fundamentally reinvent themselves. What
    they’re very good at is adopting a new slogan or a new look or a new
    image. That’s deckchair re-arranging.”
  • “The way to get promoted in an ad agency is to get a new client who
    spends lots of money on television. Well, if that’s the way you get
    promoted, what do you think people are going to do all day?”

Thanks, Sally.

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« What happens when I Google you? | Main | Great writing, unfiltered »