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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Did I say that? | Main | The Fine Print »

Great writing, unfiltered

Here's what used to happen: A publisher had a magazine, or a big pile of stamps and a mailing list. She'd hire a copywriter or a stable of them. Sometimes the combination worked out and end up with the New Yorker or LL Bean. But other times (most of the time) it's just a waste. Either the stuff that goes out is lousy or the great writers don't get heard. (More than 70,000 books got published in the US last year... how many have you read?)

Blogs change that. Someone like Corey (Shaveblog) has to worry about nothing other than his ability to keep to a regular schedule. But when he writes something like this:

The best part of all this is that you’ll start off with this rig, and then once you’re up to speed and feeling all modern mannish and whatnot, you’ll want to hunt the really big game, so you’ll go down all sorts of expensive paths snatching up adjustable DEs, gold-plated vintage Gillettes, scary-sharp extreme-geek blades, gigantic brushes of exotic bristle with more ludicrous backstory than Anderson Cooper , and when your adrenal gland finally gives out and you reach the end of what’s buyable and eBayable, you’ll realize that you never got a better shave than you did with your first Merkur HD and your little Vulfix brush.

...it gets straight to us, unfiltered.

Same thing when Tom Asacker takes on authenticity:

Dove is a Unilever brand.  But guess what?  So is Axe . Uniliver's Dove celebrates women by encouraging them to take pleasure in their individual beauty.  Unilever's Axe portrays women as a ditsy, sex crazed collective. Same company.  Two worldviews. Or at least, that's how they present themselves to us through their marketing. Truth be told, as consumers, we really have no clue.   So pardon the cynicism, but Unilever, therefore, is not being authentic.  But here's the question: Do we care?

It's not just blogs, either. Someone like John Wood (the other John Wood) without using a lot of design skills, can build a thriving permission marketing business without a lot of money. Just by paying attention, being consistent and keeping his promises, John can cut through the noise and do very well, thanks.

The filter is important, sometimes. It keeps us focused and on time and from veering too far in the wrong direction. But in a Long Tail world, the filter is actually better off gone.

The thing most people miss most is that they no longer have an excuse. Without a publisher/editor/boss to blame, your writing is your writing. Your followup is your followup. That means some people become trains without tracks. They just sit there.

The barriers are gone, the costs are zero. The question is: what are you going to do with your writing?

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Listed below are links to weblogs that reference Great writing, unfiltered:

» Authenticity or originality from ThinkingSparks
In my post Authenticity or Marcom Ploy I reacted to the alleged heroicness of Dove that Jennifer Rice ascribed to them. My point was that Dove wasn’t all that responsible. In talking on authenticity Tom Asacker through Seth Godin tells [Read More]

» Your writing is your writing from Manage Your Writing
Revolutionary marketer Seth Godin has posted a brilliant piece on one way that technology has changed the role of the writer. Much writing, Seth points out, now goes to its readers unfiltered, without an editor working on it first. He [Read More]

» Cualquiera me puede leer from ventasEnInternet.com
Nuevamente, en su habitual espacio para ser genial (en su blog), Seth Godin nos muestra con su particular visión, hacía dónde nos llevará el mundo de los blogs, y particularmente, a quienes escriben blogs. Los grandes escritores quizá abandonen l... [Read More]

« Did I say that? | Main | The Fine Print »