Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Put a number on it | Main | Responsibility »

I'm not surprised

If I walk into a hotel in the United States and find myself near the ballroom where a trade show is being held, I can tell, without being shown the room, exactly what the trade show is going to look like. Layout, booth styles, what the attendees are wearing... If I walk into a certain kind of italian restaurant in most cities around the world, I can tell exactly what is going to be on the menu and approximately what each item is going to cost. When I sit down on an airplane, I know exactly what the flight attendant is going to say, and when. When the phone rings and it's a person trying to sell me financial services, I know what she's going to say... (and you can probably guess the rest of this paragraph).

There's nothing wrong with not surprising people. In fact, most of the time, you don't want to surprise people. I don't want to be surprised when I use an electric drill, and I don't want to be surprised when they're doing surgery on me.

But if you want the word to spread, if you expect me to take action I've never taken before, it seems to me that you need to do something that hasn't been done before. It might not feel safe, but if you do the safe thing, I guarantee you won't surprise anyone. And if you don't surprise anyone, the word isn't going to spread.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d83463c82569e2

Listed below are links to weblogs that reference I'm not surprised:

» Seth Godin explains why hes not surprised - would I be if I came to your security team? from The Security Catalyst
And then read his conclusion:But if you want the word to spread, if you expect me to take action Ive never taken before, it seems to me that you need to do something that hasnt been done before. - Seth GodinFor years I have... [Read More]

» The Surprise Rabbit from The Long Process
I bought my girlfriend Anna a rabbit a while back.  Were both pet lovers, and she really wanted an animal.  We would frequent pet stores to look at the puppies in particular, but then stay to look at the other animals like the kittens and rabb... [Read More]

» If you always do the same thing as everyone else from zen geekery
no one will ever notice. Share This ... [Read More]

» Change the World: Positively Surprise a Grownup from Liz Strauss at Successful Blog
Kids Are Landing on Porn Sites Most children love surprises. Most adults wish they did. The reason adults dont like surprises is that too many are negative surprises that we werent prepared for had we been prepared, they w... [Read More]

» surprising customer service from 8 hours
seth says he's not surprised, and to warrant action by your customers (i.e. word of mouth), you need to take action that surprises him. and i have to agree. but here's the thing. (those who know me well know that [Read More]

» surprising customer service from 8 hours
seth says he's not surprised, and to warrant action by your customers (i.e. word of mouth), you need to take action that surprises him. and i have to agree. but here's the thing. (those who know me well know that [Read More]

» Definition of Insanity from Marketing Mystic
Benjamin Franklin said, the definition of insanity is doing the same thing over and over and expecting different results. Hmm..doesn't that definition hold true for many marketing initiatives today?! Why is it that even when certain vehicles don't pay ... [Read More]

» Good reasons not to innovate from Let's change people's minds!
Seth Godin asks for surprises. Or more correct, people who can surprise him and the rest of us. ..if you want the word to spread, if you expect me to take action I've never taken before, it seems to me [Read More]

» Grow and Change to Keep Relationships Strong from ChaosScenario
Creating Passionate Users pithily portrays how companies treat people before they are customers and afterwards. The pictures are more entertaining, but the gist of the article is this:Before you become a customer, the company will do nearly anything to... [Read More]

» Good reasons not to innovate from Let's change people's minds!
Seth Godin asks for surprises. Or more correct, people who can surprise him and the rest of us. ..if you want the word to spread, if you expect me to take action I've never taken before, it seems to me [Read More]

» I Knew We Were onto Something... from Pow! Right Between The Eyes! Andy Nulman's Blog About Surprise
I logged-in in this morning and the Surprise Central Inbox was overflowing with WILDY CAPITALIZED email, all saying just about the same thing:Did you see what Seth Godin saidabout SURPRISE?Well, I did now. Here's an excerpt: There's nothing wrong with [Read More]

» Godin on surprising Broca from Conversion Rate Marketing Blog -->GrokDotCom by Future Now, Inc
Seth had a short but impactful post on his blog earlier this week, about cutting through the clutter of every day life. He wrote: But if you want the word to spread, if you expect me to take action Ive never taken before, it seems to me th... [Read More]

» Im not surprised that Seth Godin isntsurprised. from Trade Show Displays, Booths, Exhibits Blog
Hey Seth, if youre reading this, you need a haircutI wonder if this surprised him??? Seth Godin, bestselling author and marketing guru, posted on his blog that if a company doesnt surprise you then they wont be memorable.... [Read More]

» I'm Not Surprised from
Seth Godin expresses his insight about how to get noticed as a small business. [Read More]

» do something surprising from alec's little practice blog
In Seth Godins blog, he says that, in order to get a person do something that theyve never done before, you need to do something that hasnt been done before. Do something remarkable. Do something different. Do somet... [Read More]

« Put a number on it | Main | Responsibility »