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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Measuring stiffness | Main | Apologies, ranked »

Meaningless to two decimal places

The Compete Attention 200™ is a ranking of 200 sites based on time spent. UPS, for example, ranks way higher than Fedex, and MySpace is number one.

This is just silly.

Any website that attempts to improve time spent on every page (or pageviews for that matter) is just wasting time. What matters is intent. Permission. Action. Retention. Likelihood that ideas get spread. Clickthroughs.

Just because we can measure it doesn't mean it's important. Anyone want to buy stock in the globe.com?

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Listed below are links to weblogs that reference Meaningless to two decimal places:

» Accepting the data does not mean that you need to accept the claims... from Life Beyond Code
Seth points us to the new ranking based on our attention called "Compete Attention 200"Please read Seth's ... [Read More]

» Web Metrics: What to Measure? from
Many times the exercise of what to measure has to begin with a discussion of what you should not measure. I know as a kid that I went years before I would touch the stove because of one very, very bad exercise in curiosity after my mom had cooked a sum... [Read More]

» Time Spent Online from Tipt
Seth Godin vertolkt precies mijn gevoelens over dit onderzoek. [Read More]

» Are You Measuring The RightThings? from Crawdaddy Cove
Seth Godin describes an example today on his blog that shows that just because you can measure it doesnt mean its important. It reminded me of a great book about measurements - indeed, one of the best non-fiction books IR... [Read More]

« Measuring stiffness | Main | Apologies, ranked »