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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« 100 pounds per sticker | Main | Rotating crops »

Name tags

Nametags I love name tags.

I think doing name tags properly transforms a meeting. Here's why:
a. people don't really know everyone, even if they think they do.
b. if you don't know someone's name, you are hesitant to talk to them.
c. if you don't talk to them, you never get to know them and you both lose.
d. if you are wearing a name tag, it's an invitation to start a conversation.

One summer, I led 90 people, some strangers to each other, through a three-day training. Every single person had to wear a hat with his or her name on it until every person in the group knew every other person's name and could prove it. It took two days. Worth it.

Doing a name tag right isn't easy. Here are my rules:
a. BIG first name
b. positioned in a place where you can see it
c. ideally two-sided, on a short lanyard (why on earth would you make a one-sided lanyard tag?)
d. a piece of information that is an ice breaker. Here's my latest example. Every single sticker had a different picture. No real logic behind it. But what if there was? What if attendees picked their favorite movie star, metaphor, state capital, political gaffe, Saturday Night Live skit... anything worth talking about?

Grand_brut Mormon evangelists all wear name tags. Great idea. Doctors used to. Too bad they don't. Now it's almost like a Prisoner thing, where the only purpose of the tag is to enable you to tattle on someone who doesn't give you good service.

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Listed below are links to weblogs that reference Name tags:

» What Works For Meetings Works For Blogs from Chris Garrett on New Media
I have just read Seth Godins post on Name tags and I think some of his thoughts apply equally to blogs if you dont know someones name, you are hesitant to talk to them. if you dont talk to them, you never get to know them and yo... [Read More]

» Seth Godin on Name Tags from Jaxon Rice
Seth Godin: I think doing name tags properly transforms a meeting. Here's why People don't really know [Read More]

» On name tags... from Marketing with Microsoft in the Mid-Atlantic
Our man, Seth, does it again. When you're prepping for your next event, think about it. Why name tags [Read More]

» Name Tagging: from Chris Collett's Blog
Seth Godin has a good post today on the importance of name tags. Wearing a name tag while at a convention or seminar is common enough, but they are typically low tech. I propose integrating new technology and applying new rules to this age old traditio... [Read More]

» Is a name tag a conversation starter? from tiny gigantic
Theres an interesting post on Seth Godins blog about name tags and large groups of people. Apparently, homeboy loves name tags: doing name tags properly transforms a meeting. Heres why: a. people dont really know ever... [Read More]

» Seth on Name Tags from A Wider Net
Seth Godin wrote a nice bit on name tags done right. I agree - great name tags are essential for a successful meeting. I also agree that the art of the name tag as a service courtesy is getting lost, especially at trade shows. Exhibitors tend to use th... [Read More]

» Rules of the Name Tag from Property Management
Doing a name tag right isn't easy. Here are my rules:a. BIG first nameb. positioned in a place where you can see itc. ideally two-sided, on a short lanyard (why on earth would you make a one-sided lanyard tag?)d. a [Read More]

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