Potlatch

Many people have dropped me a line about JetBlue. Here's my simple prescription:

Potlatch.

This is a Native American term for a ceremony involving dancing, feasting, and the most memorable part: giving someone too much. If I ran JetBlue, I'd go to each of the people affected (and it's not that many) and give each person 40 free round trip tickets. Or maybe 50. More than any person could use for a long, long while. Let them fly with as many friends as they like until they've used up 50 seats.

When the world is focused on your actions, magnifying your response is almost always a good idea. Not panicking is a good idea too, and it seems as though they've got that part covered.