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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« The missing manual | Main | Funny »

The frontrunner paradox

The media can't handle too much choice. And the media is us.

Ten people running for President? No way. We need to pick two, they say. So someone is anointed the front runner, someone else the challenger and everyone else is a dwarf. And sometimes it appears that these decisions are self-fulfilling prophecies.

Individuals, pundits, consumers, organizations, partners and reporters all need front runners. Starbucks and Nike and the iPod, it was decided, were king of the hill, and so it became so.

Here's the irony: more often than not, the front runner loses. Windows and GM and Dell...

The front runner loses elections and market fights and even the race for homecoming queen because being the front runner changes the way one behaves. It diminishes the appetite for change and for risk. As a result, as markets (or electorates) change, it gets more and more difficult to stay in front.

The best combination is a front runner who is certain, deep down, that he's losing, and acts accordingly. The second-best combination is to be ignored by those in search of a front runner as you quietly and aggressively take the risks a front runner would never take.

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Listed below are links to weblogs that reference The frontrunner paradox:

» Healthy Paranoia from Young-Manager
Seths recent post on The Front-Runner Paradox struck a deep chord with me. To be precise it was this sentence: The best combination is a front runner who is certain, deep down, that hes losing, and acts accordi... [Read More]

» The front runner usually loses from WebMetricsGuru
Seth Godin points out the front runners in an election normally loses because awareness of leading causes the front runner to act more conservatively. Reminds me of the last one who interviews for a job usually gets it (not sure... [Read More]

» Frontrunners and voting from Burundanga Coffee Cup
Seth Godin talks about frontrunners. Useless. There is NO real vote in America. It is an illusion for the simple who do not understand the secret inner workings of The Federal Reserve system. The Federal Reserve decides in advance who [Read More]

» The Giant Lie in The Road Not Taken from Boys Wear Pants, Men Wear Trousers
Alright, its time to second the record straight as Mike D once said. We all know the poem The Road Less Traveled by Robert Frost. But how many people have actually stopped to read the poem instead of mindlessly mouthing the final line like it w... [Read More]

» Why Im disappointed in Seth Godin today from thinks
Im shocked by Seth Godins latest post. For a guy who usually brings an insightful perspective, Im stunned not only by the error of his logic, but also how he contradicts huge elements of his own brand completely. Lets r... [Read More]

» Even in first, act like youre in second.. from Matt Beeman: Just Me
I love Seth Godins blog and a recent one (found here) got me thinking about a phrase I heard somewhere that said, you should always act like you are a lap behind. The quote probably came from some NASCAR driver or crew chief extoll... [Read More]

» La paradoja delpuntero from Castor Ex Machina
Seth Godin acaba de publicar en su blog (gracias Google Reader) un breve post en el que habla de la paradoja del puntero, un tanto interesante como preocupante comportamiento y tendencia de los medios de comunicaciĆ³n que restringe las opciones reales ... [Read More]

» Differentiation, difference and ecommerce success (Guide to Small Business Ecommerce Strategy) from thinks
Differentiation is a Good Thing and very necessary. Just dont confuse it with being so different you cant learn from others. ... [Read More]

« The missing manual | Main | Funny »