The missing manual
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» Details from Away With Words
Seth Godin commends the clarity of this Dunkin' Donuts sign--he calls it the missing manual. I like it, too. I just wish Dunkin' Donuts had paid a proofreader to check the spelling of point #2. [Read More]
» We are All Stupid: The Biggest Mistake in Business from
Now that I have your attention, I’ll show you what I mean.
I find in most of the work I do that the BIGGEST mistake that companies make is their inability to simplify their offering to their customers and prospects.
So many companies aim their me... [Read More]
» Simple Design Eliminates the Need for Lengthy Instructions from ChaosScenario
Barista: Hi. May I take your order?Customer: I'd like a coffee, please. Barista: Here you go. That'll be $2.50.Customer: This isn't what I wanted. Barista: You said you wanted a coffee.Customer: You call this coffee? I've seen thimbles bigger than [Read More]
» Its just coffee from Customer Perceptions
Seth Godin posted this photo on the ordering process at Dunkin. No explanation needed.
... [Read More]
» “F” Words from AccuConference Blog
After reading a post today by Seth Godin it reminded us of an old email forward. [Read More]
