Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Funny | Main | B2B hits 2.0 »

The Tyranny of Opportunity Cost

Dell What is failure?

Miriam wrote in, taking me to task for calling Dell a failure. I sent her this chart of Dell's stock price vs. the S&P 500. She told me she was persuaded.

But it got me thinking about what it means to fail.

Dell makes good products. They make a profit. They keep (most of) their promises. Lots of good people work hard every day. Are they failures?

Opportunity cost and prioritization are harsh taskmasters. When you have a lot of resources and assets to put to work, the marketplace expects that you will use them in the best possible way. If you don't, those resources go somewhere else. So, sure, a SuperBowl ad makes your business go up. But does it go up as much as if you had spent the $2 million inventing a new product instead?

If your blog has 1,000 regular readers, are you a failure if it doesn't reach 2,000 by next month?

This is where the tyranny comes in.

If you make all your decisions based on opportunity cost and the fear of failure, you're almost certain to fail. Safe really is risky. The Zune is the classic example of this approach. Protecting against downside and being conservative in the face of a priority list means that you'll choose the obvious and the predictable instead of the subtle or the remarkable. And your competition, especially those that perceive that they have nothing to lose, will surprise you every time.

The laws of the market haven't been repealed. What has changed (due to ease of market entry, low cost of technology and manufacture and the high value of fast-moving ideas) is that the way you must capitalize on opportunity has changed.

Failure now means never failing.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d8342e4b5a53ef

Listed below are links to weblogs that reference The Tyranny of Opportunity Cost:

» FAILURE from Debby Peters, Networking Guru
FAILURE! In relationship networking, being safe -- which could mean either: staying in the office doing important stuff or even getting out there meeting with people, bland, safe people.Either certai... [Read More]

» What’s Remarkable? from The YouBlog
WHAT WILL YOUR AUDIENCE TALK ABOUT AFTER YOUR PRESENTATION IS OVER? If they talk about the presentation itself — well, they probably won’t talk about the presentation, unless it’s so over-the-top that they walk out thinking, “What’s up with THAT?!”... [Read More]

» Failure Means Never Failing from JDsBlog
How many times are we too conservative?  We have even tempered or uneducated advice thrown our way when crucial business decisions need to be made? Seth Godin wrote that If you make all your decisions based on opportunity cost and the fear of f... [Read More]

« Funny | Main | B2B hits 2.0 »