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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« I'd like to buy a consonant please | Main | The Toxic and the Trivial »

When the copy doesn't match the story

Bissell The Bissell vacuum cleaner people are jumping on the Dyson bandwagon. Their vacuum looks like and works like a Dyson, but it's cheaper. And more important, it's a vacuum for people who didn't buy a Dyson when it was new and cool three years ago.

In other words, it's a mass market version of the Dyson.

So why does the copy lead off with, "The Bissell Healthy Home Vacuum is built like no other vacuum."

Even if this is technically true, it not only doesn't matter, it doesn't help.

The worldview of the mass market consumer is, "I want something safe and proven and inexpensive. I want to solve my problem and move on." The copy says, "This is a vacuum for vacuum geeks." Mismatch. Write for your audience.

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» The Original Competitor of the Calculator was the Pencil from College Marketing 4.0
This product is revolutionary! This will change the world! You have never seen, touch, felt, smelled, tasted anything like this! It's so good your sixth sense will like it! Completely unlike anything else on the market. Why do companies insist [Read More]

« I'd like to buy a consonant please | Main | The Toxic and the Trivial »