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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


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« Sometimes a picture is better | Main | The five minute dissertation »

Why you need to worry about coincidence

Coincidence: I'm flying to Miami last week. Sort of weird guy sits next to me. We don't talk much, but I notice him. We land. I go to my hotel, have an hour to spare before my speech, go to the gym to work out. He walks in.

Coincidence: Last night, I'm flipping through a really old reference book from when I used to write trivia questions. Spend five minutes reading the entry on Gary Glitter who I confess I had never heard of. Today, on the radio, I hear he's being reprieved and let out of a Vietnamese jail early.

Coincidence: I've had my cell phone for two years. I have never once received a text message. Two weeks ago, I sign up for Facebook (long story) and need to confirm my ID by using my cell phone and a text message. In the last 10 days, I've received more than ten text messages, all commercial.

Reason 1 you need to worry about coincidence: human beings want explanations, even for totally random events. So they make up stories. If those stories are about you (I have no proof that Facebook is selling my number) then you have to live with that.

Reason 2: if you can cause coincidences to happen, people are going to talk about you. And that might be a good thing.

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Listed below are links to weblogs that reference Why you need to worry about coincidence:

» This Post Isnt a Coincidence from Nuts and Bolts of Brand
Five or Six years ago, I read The Celestine Prophesy. Im not a terribly religious guy, however, there was one very interesting thing that I picked up in the first reading of the book. (BTW, Ive read it several times since). That is; the... [Read More]

» Coincidence or not? from ThinkingSparks
According to my ontology professor René van Woudenberg the word coincidence can have different meanings: Unplanned/Not manipulated/Not intended Unexpected. This is an epistemic term as it indicates a relation with a rational being. Epistimology is the ... [Read More]

» Awesome Link Reads: 02.08 from Management, leadership & personal development of a young man
6 Reasons to Keep ReceiptsOr Not! (Life Hack) It Might Be Time to Take a Risk if (Christine Kane) Stikkit: Magic words, functional emails, and a handy cheat sheet (43 Folders) Create New Habits: Self-Regulation (Senia) Why you need to wo... [Read More]

» Coincidence? from Work Out What Needs Doing And Do It
Ever wondered why there is so much coincidence? Seth Godin blogged about some he experienced recently. The answer is simple It is because we make it: Gestalt Gestalt Psychology (nothing to do with therapy) basically says that the brain tries to ... [Read More]

» Caution - Founders at work! from The Software Abstractions Blog
Seth Godin says that we should worry about coincidence . Which is exactly what happened to me. Almost as a continuation of my previous post about the differing risk tolerances of startups and large companies - and a related post [Read More]

« Sometimes a picture is better | Main | The five minute dissertation »