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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Choice

Is George Clooney actually a great actor?
Or is he just great at making choices?

In 1789, you had just a few choices. Work for the potter in town, apprentice with your dad, of, if you were really smart, become a clergyman or possibly a teacher. That was it.

Today, not only do you have more choices, the variations in those choices matter more. Obvious choices, like, "should I quit my job today?", necessary choices like, "should I apply for a job at Google or an insurance company?" and more subtle choices--whether or not to start a blog, for example.

The movie business provides us with a clear window on what happens when people make good choices (and bad ones). Very few people--with the exception of Sean Connery or Daniel Craig--have the option of sticking with one movie forever. Everyone else in the industry makes critical choices on a regular basis. Smart choice makers do far better than those that don't work at it. I'm willing to guess the value of smart choices is responsible for a 10 to 100 times difference in lifetime earnings in Hollywood.

I think the same is true for a career in programming, marketing or just about anything else. If you're in the position to start a company, why didn't you do it a year ago? Why not now? If you're a programmer, why didn't you apply to work at YouTube when the getting was good? If you're a marketer, how are you going to spend your time and your money? Not choosing is still making a choice.

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Listed below are links to weblogs that reference Choice:

» Not choosing is still making a choice from Pick the Brain: Critical Thinking on Society, Culture, and Other Human Issues
If you're new here, you may want to subscribe to my RSS feed or email updates. Thanks for visiting!This post about choices by Seth Godin resonates with the article I wrote about the necessity of finding a specific focus. In 1789, you had just a few ch... [Read More]

» What makes a successful Realtor? from StarMaker Jason
Is Eleanor Mowery Sheets really a good Realtor? Is Dee Shultz really a good Realtor? This weekend I have my students on my mind; next week I'll start session 1 with a group and graduate another. The group I'm starting [Read More]

» Making a Choice from WebMetricsGuru
One of the smartest things Ive done, according to Mike Moran, was start this blog, Webmetricsguru.com. Over a year later, I also chose to run for a Board Seat on the Web Analytics Association and recorded a podcast for the... [Read More]

» More Choices Than Ever from Life After Web
Information overload is a term commonly thrown around these days with the Internet being a large source of information. With information comes choice. We must choose what to do with the information we find, decide whether it is credible, and opt for th... [Read More]

» Warning: Your Battery is Low from bizsolutionsplus Featuring Solutions to Grow Your Business
Tough weekend: 12 inches of snow; three feet of snow plow salt, sand and ice; mailbox knocked down; bathtub drain blocked; sore and tired. Suddenly it's Monday morning, and my battery needs recharging. So what to do? Yesterday, I watched the Florida Ga... [Read More]

» We Own the Choices We Make from bizsolutionsplus Featuring Solutions to Grow Your Business
My friends, family and business peers often say they envy my lifestyle, and wonder out loud how it I can afford to live the life they see. There's no mystery to it: Lifestyle choices are based on our values and a vision of how we want our lives to look... [Read More]

» Dirty Floors from Spaces on the Wall
I figure a dry cleaner is a dry cleaner right? Well, not really. My local grocery store has a dry cleaner next door. I figure I should switch to save some time. It’s pretty convenient, a bit cheaper and much [Read More]

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