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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« More failed efforts at control | Main | Thrill seekers »

Happy Squidoo Day

Today, Squidoo hit 100,000 lenses. In a few hours, we'll hit 50,000 unique lensmasters as well. That's as good an excuse as any to talk about what we've learned.

In no particular order:

  • It takes longer than you think it will. Daily traffic is 10 times higher than it was a year ago. That's a huge number. Seduced by the legendary stories of overnight web successes, we thought it would happen in a month. Patience is a virtue.
  • People learn by example. As the lenses getting built get better, it inspires others to do better stuff too. Highlighting great work is a critical step for any community.
  • Bad actors are everywhere. And most of them will go away if we focus on eliminating anonymity.
  • Google matters. Yahoo and Ask too. Not manipulative SEO, but honest pages that benefit users if they get found.
  • The community is smart. Really smart. They run large parts of the site, and they do it beautifully.
  • You don't need VC money if you plan around it. The emphasis is on the second part of that sentence. Other than attending a small trade show, we didn't spend a penny on outbound marketing, nor did we flog it far and wide.
  • You don't need many people, but is sure helps if you hire people who are brilliant, honest and passionate.
  • Temptation is everywhere. Temptation to artificially boost traffic or revenue or some other metric. It might work in the short run, but when you're done, you don't have much to show for it.
  • Bizdev is dramatically overrated, either that or we're bad at it. The growth of Squidoo has come from individuals (99%) not corporate partners.
  • What you start with is wrong. At least what we started with was. Fortunately, we planned on being wrong, and have revamped most aspects of what we built. Tomorrow I'll be posting on our new ad approach.

If you want to see what's working, here are three things to try:

Squidoo1yeartraffic001_2

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» The Weird Top List at Squidoo and a Better Google Zeitgeist from DarrenBarefoot.com
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» Web 2.0 Startup Advice from Squidoo from HitTail - Free Long Tail Marketing Tool
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Besides the fact that I absolutely LOVE the name Squidoo (and I love Seth Godin - one of the people behind this new technology), I get asked quite often whether or not I have experience in setting up Squidoo lenses. The short answer at the moment is &... [Read More]

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« More failed efforts at control | Main | Thrill seekers »