Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« The China problem | Main | We won't be undersold »

Is hiding a growth strategy?

Wendy's is using a legal loophole to avoid posting the calorie content of its food on the menus in their New York stores. Perhaps they're hoping that people won't realize that eating every meal there is going to make them fat.

Porsche ran a huge ad in today's New York Times for the Cayenne. It contains every imaginable stat, including the size of the brake rotors. Oh, they left one stat out: mileage. Perhaps they're hoping that people wealthy enough to buy a $60,000 SUV won't notice how much gas they're using...

The thing is: if you're going to work this hard to hide information that's likely to be quite important to some users, it's going to be very hard to grow. One way or the other, the market finds out.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d8342e802053ef

Listed below are links to weblogs that reference Is hiding a growth strategy?:

» Truth in Advertising . . . andResumes from Erik Mazzone's Blog
 Its never the crime that gets you . . .  its the cover up. Seth Godin, marketing genius and blogger about town, posted an interesting article today about marketers hiding unfavorable information about their products to prevent customer... [Read More]

» Its the Lie That Gets Ya: What the Transformers Have to Teach Us About Telling the Truth in Business from Boys Wear Pants, Men Wear Trousers
Seth Godin has a post where he asks if hiding is a growth strategy and points out the Wendys maneuver in New York where theyre trying to hide the calorie content in their food and a porsche ad that gives every stat but the mileage. I just... [Read More]

» ConditionsApply from Strands of thought
Seth Godin in his latest blogpost Is hiding a great strategy? has talked about companies intentionally hiding critical details about their offerings. Imo, theyre operating from a very defensive mode and they appear to just hope that the hype the... [Read More]

» You Can Run . . .. from Brett's Blog
Seth Godin has a great post here that speaks to our nature as business people (and humans) to stick our heads in the sand and hope that if we dont bring it up, they wont notice it. Your customers will always, ALWAYS appreciate you being u... [Read More]

« The China problem | Main | We won't be undersold »