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« Good is not almost as good as great | Main | Monopolies vs. everyone else »

Lessons from Neil Young

I've been listening to Live at Massey Hall: Neil Young and thinking and even crying a bit. It's an awfully powerful piece of work.

Two lessons for marketers, one small, the other bigger. First, it's interesting to note how much more excited and open the crowd is to songs they've heard before. Even some of the songs that ended up becoming classics got a tepid reaction because they were unknown at the time.

Second, on songs that aren't working so well, you will hear Neil try harder, play louder, raise his voice and strain to make an impact. It doesn't work. At all. It's what you say, most of the time, not how you say it.

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Listed below are links to weblogs that reference Lessons from Neil Young:

» What You Say vs. How You Say It from Youngblood PR and Marketing
I don’t agree with Seth on this one: “It\'s what you say, most of the time, not how you say it.” (more). [Read More]

» Learning Marketing From Listening To Neil Young from Cartoon Barry Blog
I love Neil Young, mostly because I grew up listening to it while at my childhood friend's house - his dad was a big fan. Since then, I have been to several Neil Young concerts and CSNY concerts. In any... [Read More]

» Want to be great? Go do something about it from milliondare.com
Seth Godin had a great post a few days ago about a recent college graduate who was asking for advice on how to become a marketer. Whats the best way to go about it? Godins answer is: The single best way to become a marketer... [Read More]

» Ignore Silly Rules from bizsolutionsplus Featuring Solutions to Grow Your Business
As happens two or three times a month, I attended a Chamber After Hours event last night. For those non-chamber members, these are events held monthly for members to chat over wine and cheese. Essentially, we attend to continue relationship building wi... [Read More]

» Singing Loudly & Off Key from The Marketing Fresh Peel
Seth Godin sent me into a flashback yesterday of a somewhat embarrassing experience I had at a concert last year. He wrote about listening to Live at Massey Hall: Neil Young and described how much more excited the crowd would get when the songs they kn... [Read More]

» Is It What You Say or How You Say It? from InsureMe Agent Blog
One of the great things about uber-successful blogger Seth Godin is his ability to draw marketing lessons from the unlikeliest of sources. His latest insight comes from listening to Neil Young’s Live at Massey Hall album. Godin observes (1) that... [Read More]

» Seth Godin On Neil Young from Escape From the Belly of the Whale
I couldnt disagree more with this statement by one of my favorite marketing guys: Its what you say, most of the time, not how you say it. Great content is essential, especially in music, but if its not delivered in a way that’... [Read More]

» Finding The What In Your Marketing from FROG BLOG
Its what you say, most of the time, not how you say it. (Seth Godin - Seths Blog - 3/14/07) In a recent post Seth Godin nailed what I think is the missing link for many marketers. The what should ... [Read More]

« Good is not almost as good as great | Main | Monopolies vs. everyone else »