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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Monopolies vs. everyone else | Main | Happy Squidoo Day »

More failed efforts at control

Lloyd points us to Makers of Splenda buy Hundreds of Negative Domain Names. The idea, I guess, is to keep someone from writing something nasty about Splenda.

Is there enough money in the world to buy enough domain names to keep a determined person from saying something nasty about Splenda?

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Listed below are links to weblogs that reference More failed efforts at control:

» Johnson from Drug Law Blog
If you're a big company concerned about product liability, the wilds of the Internet are a frightening place. Rumors get started and spread around, and before you know it you have a public relations problem. People Google your company name [Read More]

» Hey Splenda! You Missed Splenda-Sucks.com from B.L. Ochman's weblog - Internet and corporate blogging strategy, and online marketing trends, with news and commentary
Sustainable is Good points out that splendakills.com, victimsofsplenda.com, splendatoxicity.com are among the nearly 300 domain names owned by Tate & Lyle the manufacturer of Splenda and Johnson & Johnson, the co-developer. They missed splenda-sucks.co... [Read More]

» Splenda Killed My Dog from Daily Domainer
Sustainable Is Good reports that Tate Lyle, manufacturer of the chemical sweetener Splenda, along with its US based co-developer Johnson Johnson, have bought up hundreds of chillingly expressive domain names, including SplendaPoison.com,... [Read More]

» You can't say that Splenda isn't good for you... from fanboygeeks
I wrote a couple of weeks ago about protecting your website domain names by buying not only multiple top-level domain variations (eg .com .co.uk .net etc), but also variations of your company name to prevent cyber-squatters and instances of passing [Read More]

» You can't say that Splenda isn't good for you... from The Red Planet Blog
I wrote a couple of weeks ago about protecting your website domain names by buying not only multiple top-level domain variations (eg .com .co.uk .net etc), but also variations of your company name to prevent cyber-squatters and instances of passing [Read More]

« Monopolies vs. everyone else | Main | Happy Squidoo Day »