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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




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« Shortcuts that aren't so short | Main | Misogyny and anonymity »

Noimpactman makes an impact

Handicapped_2 Ever since he was written up in the Times last week, No Impact Man has been causing shockwaves. Here's a guy who, with his family, is going without... reducing his intake to local foods and his output to a tiny fraction of the typical American's.

I was at the Union Square Market last week, buying some local eggs. A well-dressed woman marched up and handed two empty cardboard egg trays to the farmer, for reusing (a step better than recycling).

Suddenly, $40 an ounce for raspberries flown in from Chile isn't so sexy any more.

Now, people look at someone driving a Chevy Suburban the same way they look at a fit person parking in a handicapped space. "Why," they wonder, "do you need to do that?" It's sort of a mix of suspicion and pity.

The richest and best-educated people in our economy are shifting, and pretty quickly. They're just as willing to spend money as they always were, but now it's not focused on fancy organic stuff at the Whole Foods Market or giant bulletproof cars from Germany or private jet travel. Instead, the market is trying as hard as it can to spend time and money without leaving much of a trace.

I think this story has legs and is going to be around for a long time. Zero is the new black.

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Listed below are links to weblogs that reference Noimpactman makes an impact:

» Zero is the New Black from Ivan Enviroman
Zero is the New Black Seth Godin says no impact is the new black. Cant keep track of the new blacks, myself, but I like where hes coming from! Technorati Tags: noimpactman, greenmeme, sustainability, sustainablemarketing, zeroimp... [Read More]

» A sticky expression of a big idea from metacool
Seth nails it: Zero is the new black [Read More]

» Saving the World while Shopping from www.davistudio.blogspot.com
Seth Godin has a sweet piece on, how do I say it? The new reality? How do we live with peace on earth? [Read More]

» Green Mindset: Tipped Yet? from Green Technology
Opinions are changing regarding our impact on our environment. Have we tipped? For sure, we are in a mindset shift ... Seth has an interesting observation. ... ... Now, people look at someone driving a Chevy Suburban the same way... [Read More]

» Obligatory Hello World Post from Zero Is The New Black
Howdy! Welcome to Zero is the New Black And what is this all about then? Just a little personal gathering of various tidbits of low impact living as one Midwest guy and his little family stumble across them. Im not planning to go the No I... [Read More]

» Green Options Guest Blog: Let the Seller Beware from THRILLING|heroics
Todays article is by guest writer Jeff McIntire-Strasburg, Senior Editor for Green Options, your home on the web for Greening the Good Life. He focuses here on the story of No-Impact Man, who attracted the attention of the New York... [Read More]

» I am shocked, shocked to find that Apple is polluting. from Design Thinking Digest
I know what you're thinking. Well of course Chris is going to jump on this. He's a paid corporate hack for Microsoft. But you're wrong, I'm in a constrain mood today. First, for you unmotivated linkers, it points to an [Read More]

» I am shocked, shocked to find that Apple is polluting. from Design Thinking Digest
I know what you're thinking. Well of course Chris is going to jump on this. He's a paid corporate hack for Microsoft. But you're wrong, I'm in acontrarian mood today. First, for you unmotivated linkers, it points to an article [Read More]

» Happy Green Homeowners, LEED Silver CarMax, Godin on No Impact Man (WIR) from JETSONGREEN.COM
Study Shows Green Homeowners Are Happier With Their Homes and Recommending Them; Cost Savings are a Top Motivating Factor for Buying Green. CarMax Receives LEED Silver Certification and Becomes First Company in Virginia to Construct a LEED Building for... [Read More]

» Worst case scenario? from Gil Friend
The Guardian reports: The Greenland ice cap is melting so quickly that it is triggering earthquakes as pieces of ice several cubic kilometres in size break off. Scientists monitoring events this summer say the acceleration could be catastrophic in term... [Read More]

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