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Shortcuts that aren't so short

The cab drivers in my little village are an angry and bored lot.

It doesn't matter where you are going, they'll find a shortcut. Back roads, vacant lots... they'll drive two miles out of the way to miss a light.

I thought about this when I read a blog post describing the best way to get the most out of a Squidoo lens. The author said you should make sure that the keywords and title are perfect and limit outbound links so that you can be sure that people will only do what you want them to. Others spend time studying the algorithms of Google and Yahoo to figure out the very best way to jump ahead in the rankings for their blog or corporate site. Is it reciprocal links or careful metatags? What if I create some sort of ring so that the  spider won't realize the scam?

Hey. It's not so hard. If you make great stuff, people will find you. If you are transparent and accurate and doing what's good for the surfer, people will find you. If you regularly demonstrate knowledge of content that's worth seeking out, people (being selfish) will come, and people (being generous) will tell other people. It turns out that it's easier and faster to do that than to spend all your time on the shortcuts.

There are some airlines that spend all their time dreaming up ways to lobby the government and others that spend all their time making flying a better experience. There are restaurants that dream up ways of charging more for bottled water, and others that work hard to create an experience worth bringing a group to enjoy.

All I know is that the cab drivers in my town are still angry about that light.

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Listed below are links to weblogs that reference Shortcuts that aren't so short:

» Distractions Concealed as Shortcuts from bigPicture
Seth talks about how some shortcuts aren't really shortcuts. He uses cab drivers as a key example. I have noticed the same pattern with cabs on separate occassionsm, but I always came to a different conclusion. It always appeared to [Read More]

» Bored or Better - The Brain at Work from LeaderNotes
The human brain is either bored or better you choose - depending on what you do with it in daily does. Seth Godin pointed out in todays blog that … Shortcuts that arent so short. Cab drivers in Seths... [Read More]

» Bored or Better - The Brain at Work from LeaderNotes
The human brain is either bored or better you choose - depending on what you do with it in daily does. Seth Godin pointed out in todays blog that … Shortcuts that arent so short. Cab drivers in Seths... [Read More]

» Easier than you think to draw blog traffic from LexBlog Blog
Seth Godin's list of ineffective short cuts used to draw blog traffic sounds like what I hear from lawyers and legal marketing experts each week. Make sure that the keywords and title are perfect and limit outbound links so that... [Read More]

» Really getting ahead in the blogosphere from Rehuel punt kom
Even though there are people who would like you to think that there are a lot of easy ways to get ahead in the blogosphere, the right ways to get ahead take time and patience. This morning I read Seth Godins article about shortcuts people are ... [Read More]

» Is Your Focus on the Shortcuts or on The Journey? from The Bamboo Project Blog
Seth Godin has a great post on shortcuts:Hey. It's not so hard. If you make great stuff, people will find you. If you are transparent and accurate and doing what's good for the surfer, people will find you. If you [Read More]

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This morning, I visited the VA for a regularly scheduled health appointment. Although much negative is said about the VA, the Newington location provides great service, attentive staff eager to meet my needs, and a clean, comfortable environment. And i... [Read More]

» Before You Pay a Dime for Internet Marketing... from The Future of Online Marketing Revealed
Seth is pointing out again some of the problems with today's top online / internet / SEO marketing plans. They want to take shortcuts. They'll do anything outside of their real business model to cheat a customer into choosing them. [Read More]

» Famous Marketer Seth Godin Gives Bad SEO advice from 3net Search Engine Marketing Blog by Social Media Systems
If you dont know who Seth Godin is, you probably dont read a lot of marketing blogs or marketing books. Hes authored about a dozen, including my personal favorite entitled All Marketers Are Liars. Hes spok... [Read More]

» SEO - 123 from alphalytics
SEO is the peculiar and rather recent industry/practice related to pleasing the great Search Engine gods in the sky. It's often misunderstood - and largely unknown to most people - so I thought I'd put some thoughts down about what... [Read More]

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