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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Welcome to Twitterworld | Main | Wish I had it... »

Spammers, and proud of it

People in new media often wonder when the giants are going to roll in and just take over everything. After all, with their talent and leverage and money (and more money) they ought to be able to see what's going on online and just run with it.

No need to worry. Consider the case of Reed Elsevier (no link on purpose). They're a division of the company that publishes Variety and LexisNexis and Publishers Weekly and various trade shows around the world. And they're totally clueless. And apparently proud of it.

Over the last few weeks, I've received several meails, all the same, all from real people at Reed. They baldly (and boldly) ask me to swap links with them as part of a scheme to move up the Google rankings. Anyone who reads this blog knows that I don't do that, nor does any reputable blog I know of.

Surprised by their corporate background, I've responded to them, twice. And both times, the response has amazed me. Not, "sorry, we didn't know," but "If our content can't be found then it does not matter and there is no point to providing this information to our users (or being in business on the web w/a B2B content site). It is both a benefit and a service to our B2B users to have relevant information be returned in their google, yahoo, etc searches. We would be providing a poor user experience if we ignored search engines since many users start their search in this fashion."

Worth noting that their site is a disaster of bad organization, big ads and little content. Worth noting that their site has no traffic as far as I can tell.

They wrote to me again today. I'm on their list, so are you and they're going to keep hammering away because, 'hey, it's just my job.'

Translation: it fits our business model to be ranked highly, so we'll go ahead and cheat to get there.

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Listed below are links to weblogs that reference Spammers, and proud of it:

» Give A Hoot, Don't Pollute from Spaces on the Wall
SEO spammers really ruin it for the good SEO's out there just trying to make an honest buck. I get paid to consult, educate and direct businesses on how to work with search engines, not deceive them. Kinda like a [Read More]

» Meails: Email About ME from rkgblog
Meails: self-important marketing spam emails which only care about the sender, not the recipient. ... [Read More]

» Honesty Will Rise to the Top from The Future of Online Marketing Revealed
By honesty, I mean your site will be designed with one thing in mind: your clear message to your audience. Google and Yahoo and Microsoft and future companies will do their part in organizing the web, making it easy to put your information and sales pi... [Read More]

» Sethgate: Reed's Cargo Cult Blogging from One Man & His Blog
Adam Tinworth, head of blogging at Reed Business UK, responds to Seth Godin's criticism of link request e-mails from elsewhere in the business. [Read More]

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