Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Is hiding a growth strategy? | Main | What's the founder doing in Zabar's? »

We won't be undersold

If you have a won't be undersold motto, the very best thing that you can do is find customers who find a better price somewhere else... and then give them the discount. Why? Because it proves you're not lying, and it spreads the word. Those customers are heroes.

Compare that approach to this one from Jason found at courant.com. It appears as though Best Buy had a secret Intranet site that looked just like their regular site... except with higher prices on it. So, if you came in claiming that the store was being undersold by the website, it's alleged that employees would show you a site that sure looked like their site...exept you were 'wrong.'

Yikes.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d8342e816653ef

Listed below are links to weblogs that reference We won't be undersold:

» Thoughts on Best Buy's secret website and Business Ethics from Digging My Blog - Dan Hounshell
Business Ethics - yeah like the final Academic Decathlon showdown scene in Billy Madison - it appears [Read More]

» Thoughts on Best Buy's secret website and Business Ethics from Digging My Blog - Dan Hounshell
Business Ethics - yeah like the final Academic Decathlon showdown scene in Billy Madison - it appears [Read More]

» Seth Godin weighs in on Best Buy's Secret Website from WebMetricsGuru
I noticed some one at Best Buy, headquartered in Minnesota, was looking at my earlier post about Best Buy Investigated for Secret Website - Blogosphere reactsand Seth Godin also commented in We wont be undersold.But it seems to me, whatever... [Read More]

» Best Buy Internet Scandal from WonderBranding: Marketing to Women
Holy high-tech hijinx, Batman... Seth points us to a story in last week’s Hartford Courant, uncovering quite the scandal over at Best Buy. Apparently, Best Buy has a secret intranet site which lists higher prices than its normal, consumer-based web [Read More]

» Be an mShopper. Be mPowered. from The Adventures of the Swashbuckler
While you may be surprised by the sheer bravado of a retailer gaming the system to never be undersold by its own Web site (see Seth Godin), the Swashbuckler is not surprised at all. You see, online prices are typically [Read More]

« Is hiding a growth strategy? | Main | What's the founder doing in Zabar's? »