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Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list


An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.



All Marketers Tell Stories

Seth's most important book about the art of marketing




Free Prize Inside

The practical sequel to Purple Cow





An instant bestseller, the book that brings all of Seth's ideas together.




Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.



Permission Marketing

The classic Named "Best Business Book" by Fortune.



Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.




Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.



Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.



Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).




The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.



The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.




The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.




The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.





"Book of the year," a perennial bestseller about leading, connecting and creating movements.




Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.



V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.




We Are All Weird

The end of mass and how you can succeed by delighting a niche.



Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.



THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

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Member since 08/2003

« Art that's not for sale | Main | Blogs are a tactic, not a strategy »

You should write an ebook

I'm serious. Smart people with good ideas worth sharing can get a lot out of this exercise.

To help you out, I wrote a lens about the simple details of how to do it.

It's technically easy and when it works, your idea will spread far and wide. Even better, the act of writing your idea in a cogent, organized way will make the idea better. You can write an ebook about your travel destination, your consulting philosophy or an amazing job you'd like to fill.

Seven years ago, I wrote a book called Unleashing the Ideavirus. It's about how ideas spread. In the book, I go on and on about how free ideas spread faster than expensive ones. That's why radio is so important in making music sell.

Anyway, I brought it to my publisher and said, "I'd like you to publish this, but I want to give it away on the net." They passed. They used to think I was crazy, but now they were sure of it. So I decided to just give it away. The first few days, the book was downloaded 3,000 times (note: forgive the layout. It's not what I would do if I was doing it today). The next day, the number went up. And then up. Soon it was 100,000 and then a million. The best part of all is that I intentionally made the file small enough to email. Even without counting the folks who emailed it hundreds of times to co-workers, it's easily on more than 2,000,000 computers. I didn't ask anything in return. No centralized email tool. Here it is. Share it.

A Google search finds more than 200,000 matches for the word 'ideavirus', which I made up. Some will ask, "how much money did you make?" And I think a better question is, "how much did it cost you?" How much did it cost you to write the most popular ebook ever and to reach those millions of people and to do a promotion that drove an expensive hardcover to #5 on Amazon and #4 in Japan and led to translation deals in dozens of countries and plenty of speaking gigs?

It cost nothing.

Changethis, which I dreamed up in a moment of weakness a few years ago, is still going strong under better management now. It's the epicenter of ebook distribution, but there are plenty of places just dying to host your content. And your blog is the best place to launch your idea. The biggest challenge is that there are no barriers. If you want to do it, go do it. Ideas worth spreading, spread.


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Listed below are links to weblogs that reference You should write an ebook:

» You should write an ebook from
I'm serious. Smart people with good ideas worth sharing can get a lot out of this exercise. To help you out, I wrote a lens about the simple details of how to do it. It's technically easy and when it works, your idea will spre... [Read More]

» Tips-Writing: Seths Blog: You should write anebook from sma Notes
Smart people with good ideas worth sharing can get a lot out of this exercise.To help you out, I wrote a lens about the simple details of how to do it.Its technically easy and when it works, your idea will spread far and wide. Even better, the ... [Read More]

» "Why You Should Write an E-Book" by Seth Godin from Build A Solo Practice, LLC
Writing and marketing and E-Book is a natural evolution from blogging based upon all the energy you put into writing an effective practice-based blog. Seth Godin shows us the simple steps, based upon his experience, on how to do so [Read More]

» I Should Write anEbook from Dime a Dozen
Seth Godin says, You Should Write an Ebook. OK. I will. For Christmas I got a Speedball Screenprinting Kit. It got me thinking about t-shirts and the t-shirt business. I made a page full of notes. I thought maybe it would make a nice litt... [Read More]

» Im Working On It As We Speak from The BadSlacks Method - Book Development Blog
Seth Godin had an interesting post today about the benefits, and relative ease, of creating and giving away an eBook. His basic point is that ideas worth spreading, spread and ideas that spread, win. I couldnt agree m... [Read More]

» I have tuition to pay. from Youngblood PR
I think with enough motivation I could write an ebook. It would be fun. But how much money can I make? That\'s one question Seth hasn\'t answered. [Read More]

» From the Aphorism Factory #3 from MisEntropy
Input : You should write an ebook Ouput: If you are looking for a publisher for your book, you're looking in the wrong place. [For a brief intro to Aphorism Factory, please click here.] [Read More]

» Casting Vision by writing an eBook from Andrew Nicol's Viewpoint
Albert Einstein once said, Imagination is more important than knowledge. His words echo part of the thoughts that have been going through my head over the last month. How do I lead agóge so that it can become a really [Read More]

» Round Table from JDsBlog
Daniel has a great resource for finding that nagging keyword. And also a nice list of 10 emerging technologies in 2007. US no longer the technology king. A social network for book lovers?  Is it getting deep or is it just me? Seth Godin tells you to w... [Read More]

» Thoughts from 43 Tools - the Personal Experience
There is a constant drive to things online will drive away at zero cost, and that is monetary cost. For the user. First. And for the producer - a little bit later. I mean, time and energy, attention, and passion [Read More]

» Маркетинг нового поколения. Подари миллионы - продай на десятки миллионов. from ЧеловекБренд
Снова и снова Сет Годин дарит нам своих фиолетовых коров. Хотя сегодня речь идет не совсем о его книге Идея-вирус? Эпидемия!... [Read More]

» You should write an ebook from
How to spend one million dollars for getting ten million dollars revenue. Direct advices. [Read More]

» What is an E-Book? And Free Downloads from NHG Consulting
E-Books are valuable to small business owners as a marketing tool and as a learning opportunity. We will discuss e-books and link to some good ones. [Read More]

» Matt's first book (yours is next) from Matt on Marketing
After being inspired by Seth and Ron, I'm in publishing my first book, a collection of marketing ideas, insights and inspiration from the past year or so. Below is the book's introduction, which makes it clear that the next book like this should ... [Read More]

» More on Free from Create the Future
More on the free ebook theme. Seth Godin wrote a great post about why you should publish your own ebook. Seth is probably the best example of why this is a good idea. Unleashing the IdeaVirus was first released by [Read More]

» Package your smarts so you can make money in your sleep from Escape from Cubicle Nation
The words passive revenue stream have always been quite musical in my ears as I imagined the joy of getting my toes painted while knowing that hundreds of customers from all over the world were happily typing their credit card [Read More]

» Of ideaviruses, social viruses and stickiness from Business Sanity Blog
Last week's post by Hugh McLeod on the gaping void blog entitled the social virus is a visual version of how to make things sticky and memorable. For those who don't know about Hugh, he's a marketer / cartoonist who [Read More]

» Free Advice worth $999! - Question Authority Particularly if it is You from ModernMagellans
Thanks to Google Alerts I found this interesting blog giving away an 86 point questionnaire PDF that at least should spanw some interesting dialogue. A few of the questions are a bit self-serving to the creators but considering the price... [Read More]

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