Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« People talking to people | Main | Building a viral campaign »

Carefully designed to make you look stupid

Apostrophe2 That's the primary function of the apostrophe--to expose apostrophe ignorance.

You get no points for using one right, and lose big points when you market any idea while using them wrong. It doesn't take long to check (especially in a headline or even worse, when designing a sign) and it's worth it. The Marriott in Boston spent a fortune in interior decoration, and then decides to invent a whole new word.

Sincerely your's, Seth.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d8345424e569e2

Listed below are links to weblogs that reference Carefully designed to make you look stupid:

» My Guess - $300 - for $5 more they could have added an apostrophe from Three Squirrels in a Pressure Cooker
Via Seth Godin Thats the primary function of the apostropheto expose apostrophe ignorance. You get no points for using one right, and lose big points when you market any idea while using them wrong. Popularit... [Read More]

» 美國人的英文水平 from 五師兄字
[Read More]

» 美國人的英文水平 from 五師兄字
[Read More]

» Nuggets from Life and Life Only
Just a few bright spots from the weekend. Seth Godin writes a great post: short, thought provoking, makes sense and then it leaves you with a free prize. Ever since I got the new Firefox with spell check Ive been seeing everyones (haha) g... [Read More]

» What's an apostrophe for? from Confident Writing
The importance we attach to grammar rules varies according to the context and circumstances of our writing. I guess most people don't bother too much with apostrophes when they're sending an SMS or text message (I know I don't, I'm [Read More]

» The young guns fire up from Buluoge and the World
Their mums are still key, but Wisteria Lane has some Desperate Teenagers now as well. When Teri Hatcher is your mum its hard to get anyone to notice you. Which is what happened to Andrea Bowen when the then 14-year-old joined the Desperate Hou... [Read More]

» Oop's from *Star In The Margin
Dumb move of the day goes out to the Boston Marriott. I really hate when we do stuff like this. [Read More]

» Womens, women's, womens' from Manage Your Writing
Brilliant marketer Seth Godin has posted a short, funny comment on apostrophes. And here is a good page on getting apostrophes right. (Thanks to Roy Jacobsen for the Seth Godin link.) [Read More]

« People talking to people | Main | Building a viral campaign »