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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Just because they say it | Main | The brand formula »

Ego

Authorwelcome Just about every book publisher, including mine, has a beautifully lit display case of their books in the lobby. And just about every author, including me, looks at the display case when he walks in, hoping (expecting?) to see one of his books there.

So put it there.

Sure, we'll know you put it there just because you knew we were coming, but we can't help but wonder whether it's always there. And even if we know you put it there just for us, that's a nice thing, isn't it? That's a big part of what the author is paying you for.

And of course, the same thing true is for any business. If I come back to your website and you know my name, why not plaster it across the page? If I come to your fancy restaurant for dinner, why not ask me about some of my preferences on the phone and laser print a menu that highlights some of my faves. Or better yet, the waiter (with help from a computer) should remember that I loved the cucumber soup and maybe he can let me know the chef will make it again if I'd like. If I'm visiting your insurance brokerage for a meeting, how about a little welcome sign on the cube, or my favorite seltzer on ice?

Amazon has raised the bar. Invasion of privacy? Creepy? I think it has become an expectation. People like to be recognized, respected and trusted.

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Listed below are links to weblogs that reference Ego:

» it's not just paper from In My Copious Free Time
Today Seth Godin talked about recognizing people and it made me smile. Where I work, we always put a sign up welcoming any visitor to our office or any new employee. The elevator doors open on our floor and they [Read More]

» I Heart Blogsphere from Mr. Besilly's Blog
Taking inspiration from Seth Godin's post entitled Ego, I have chosen to place a handful of my readers front and center on One Man's Highway for a much deserved mention.This is not a ploy to watch you stand in the middle of the highway splattered by a ... [Read More]

» I Heart Blogsphere from Mr. Besilly's Blog
Taking inspiration from Seth Godin's post entitled Ego, I have chosen to place a handful of my readers front and center on One Man's Highway for a much deserved mention. This is not a ploy to watch you stand in the middle of the highway splattered by a... [Read More]

» Ego from *Star In The Margin
A good post by Seth on feeding egos. The problem with the idea of customizing things for people is that it takes a lot of energy and time...precisely what most companies, hotels included, don't want to invest in. They're too busy growing, adding more h... [Read More]

» Эго from Как продать
Автор: Сет Годиноригинал статьиот 23 апреля 2007 г. Почти каждый книгоиздатель, включая моего, помещает в вестибюле красиво освещенный выст... [Read More]

« Just because they say it | Main | The brand formula »