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iPhone Challenge: Marketing pundits unite

Predicting the future of the iPhone is perfect bait for marketing pundits everywhere. How about a pool and we'll see who's as smart as they pretend to be?

Steve Ballmer says, "There’s no chance that the iPhone is going to get any significant market share. No chance."

Laura Ries writes,

"I don't disagree with the prediction that initially Apple will sell quite a few iPhones. Steve Job's brilliant job with the PR and the media's love of convergence will make an iPhone a must have for some early adopters and elites.

But shortly after the launch the initial hype will wear off and Steve will move on to the next project at Apple. Then the iPhone will end up in the convergence scrap heap along with the ROKR, N-Gage, WebTv and many others."

Easy to be hard, I guess. My take is quite different. I think the iPhone is going to sell 2 million units in 2007 and more in 2008. There, I said it.

So, I invite you to make a prediction, trackback it here and a year from now, we'll take a look.


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Listed below are links to weblogs that reference iPhone Challenge: Marketing pundits unite:

» Seths Blog: iPhone Challenge: Marketing pundits unite from
Seths Blog: iPhone Challenge: Marketing pundits unite I agree with Seth on this one. The iPhone will be huge, and not just with short-term results. ... [Read More]

» Godin: 2mil iPhones will sell in 2007 I already said it! from
In my post Why I’m so getting an iPhone I made it clear how bullish I stand on the iPhone. Today we know Seth Godin is on the same boat when it comes to iPhone predictions. ... [Read More]

» iPhone: bang or bust? from Russell Page
Seth Godin has a challenge. Make your predictions on whether the iPhone will be a bang or a bust. I think it will be a bang. A hit. A success. Microsofts Steve Ballmer thinks it will be a bust because most business folks use Microsoft products. ... [Read More]

» Crystal Balling iPhone from Spaces on the Wall
The iPhone will not fail. Although Seth thinks 2 million is the sweet spot. Considering there are 300 million people in the U.S. alone, that number may be much higher for 2007 globally. I'm sure there will be bugs, and [Read More]

» iPhone the next iPod? from Mike Sutyak
Critics so far have been relatively harsh on the iPhone. There are a myriad of reasons given why the iPhone is set up to fail (limited battery life, storage capacity and price are usually at the top of the list). So why would anyone stand behind this... [Read More]

» Think the Same? iPhone-Good, Cingular-Bad from makehope
Its not the phone stupid, it's the service. I expect the iPhone will be a sexy, slick transformational product ala iPod. And I think Apple could transform the communication biz like it transformed the music (and now personal entertainment) businesses! [Read More]

» Seth's IPhone Challenge from Cabernet Logic
Seth Godin has thrown down the IPhone challenge. With speculation running rampant, everyone has their two cents on whether the IPhone will fail, meet or exceed expectations. Great time to point out how cool and powerful the blog world is [Read More]

» iPhone?i(dont)Care. from Hire A Helper
Its great to make predictions about things but it seems everyone and their mom is talking about the iPhone. Im sure it will be a great product, but is it worth spending the time to analyze and critique? But since everyone (Seth, Za... [Read More]

» iPhone Challenge from Jeroen Seghers
Seth has just launched an iPhone Challenge on his blog. My prediction is Apple will sell 4 million iPhones in 2007 (the early adopters like myself) and sales will then stabilize during 2008. The introduction of a light version of the iPho... [Read More]

» iPhone Challenge: Marketing pundits unite from coup d'oeil
Seth Godin has proposed a kind of marketing prediction challenge to those of us dumb enough to bite. The challenge is basically to predict how the Apple iPhone is going to do in the market. Its getting panned by many, Seth says 2 Million units... [Read More]

» Predicting Predictions from Interaction Marketing
Seth Godin has issued his iPhone Challenge to see who can predict the future of the iPhone. Everyone has an opinion on the iPhone, from crash and burn to blockbuster debut. And thats the thing about predictions: theyre all r... [Read More]

» The Great iPhone Debate from The Un-Wharton
So where do I weigh in on the issue? I too think that the iPhone will reach the 2 million mark in its first year, as long as it is not perceived as prohibitively expensive. The last phone with the amount of hype around the iPhone was the Motorola RAZ... [Read More]

» The Great iPhone Debate from The Un-Wharton
So where do I weigh in on the issue? I too think that the iPhone will reach the 2 million mark in its first year, as long as it is not perceived as prohibitively expensive. The last phone with the amount of hype around the iPhone was the Motorola RAZ... [Read More]

» توقعات سيث جودن حول الـ iPhone from مدونة يوسف رفــه
قام سيث جودن بكتابة مقالة حول توقعاته للـ iPhone و استعرض بعض الأراء مثل رأي ستف بالمر، الرئيس التنفيذي لشركة مايكروسوفت الذي قال: ليست هناك أي [Read More]

» توقعات سيث جودن حول الـ iPhone from مدونة يوسف رفــه
قام سيث جودن بكتابة مقالة حول توقعاته للـ iPhone و استعرض بعض الأراء مثل رأي ستف بالمر، الرئيس التنفيذي لشركة مايكروسوفت الذي قال: ليست هناك أي [Read More]

» iPhone Challenge from SchizoBlog
Seth Godin is challenging us to predict how the iPhone will actually sell. Apple has high hopes on that product. But will it sell? The sell of the iPhone depends on its performance. Is it stable? How many bugs there will be? The quality of Apple... [Read More]

» Arm Chair Speculation from mike brewer
I read The Origin of Brands by Laura and Al Ries and I could not help but to be turned off by the brash predictions they make about many companies. It was not that they made the predictions but the words they chose to do it with. I recently moved other... [Read More]

» iPhone from Fashion Marketing Blog
I think the iPhone is always going to be expensive. Currently the costs to produce the phone are something like $250 (I believe I saw that stat somewhere). I would imagine that most phones, at least after the first 6 months, are used as loss leaders t... [Read More]

» iPhone: Wildfire or flameout? from interactive marketing
So, I'm not sure I qualify as a pundit, but Seth Godin wants to know what all us chatterboxes think will happen when the iPhone comes out. When it was first presented, I posted a rant about what I felt [Read More]

» iPhone Skeptics Sound a Lot Like iPod Doubters of 2001 from Apple iPhone Review
Remember when the first ever Apple iPod was unveiled in October of 2001? IDC analyst Bryan Ma said Apple would struggle in the consumer electronics market, which typically has lower profit margins than Apple gets from its computers. On ... [Read More]

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» The iPhoneChallenge from NextUp
No sooner had I hit the publish key on my Brand Engagement - Apple Store post, did I see this challenge from Seth Godin: Steve Ballmer says, There’s no chance that the iPhone is going to get any significant market share. No chance. Pred... [Read More]

» iOuija from Open IT Strategies
My prediction: the iPhone ramp-up is going to be slow, due to manufacturing problems and the Cingular exclusive, and thus only sell about 1.5 million phones in 2007. Over time, they will solve this with model proliferation beyond Cingular and eventua... [Read More]

» Iphones, Seth and Laura and Verne from CCUCEO
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» Seth Godin's iPhone Challenge - what do you think? from my Posts
So, Seth Godin thinks this little beauty will 'sell 2 million units in 2007 and more in 2008'? Well, I actually disagree - but only on the numbers.I'll stick my neck out and predict that the sales are even higher than he expects. Why? Just take a loo... [Read More]

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Luego del abrumador éxito (¡mentira!) de Infinitos monos escriben sobre Second Life y como en estos días acaba de lanzarse al mercado el tan esperado iPhone decidí sumarme a todos los que han escrito algo sobre el tema. Sin embargo, yo soy mucho m... [Read More]

» iPhone and the Killer App from Jesse Luna
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