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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« When URLs are cheap | Main | Magic Coincidental Tuesday »

Some people might like it

The best businesses are the ones where everyone benefits.

Robocalling is not one of these.

Robocalling is phone spam, protected by a loophole that allows politicians to evade the do not call list. Now, some states are trying to ban it, or at least make it less efficient by requiring a human operator to ask you if you want to hear the recorded vitriol before they play it for you.

Robert E. Kaiser, who runs a company that spams millions, doesn't seem to get the whole idea of permission marketing. He's quoted in the Times as saying that he should be allowed to continue this because, "You might not think there would be a segment of the public that would want the calls, but there probably is." Fortunately for those of us in need of more negative, anonymous phone harassment by computer (even though we're on the do not call list), Robert is working late to ensure that we can
be sure we'll get  our fill.

Media rule of thumb: if people wouldn't miss your ads/content/noise if it went away, you should find something else to sell to advertisers. Not because it is ethically wrong to annoy people just because you can, but because in a world with a bazillion channels, people will just ignore you if they choose to.

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Listed below are links to weblogs that reference Some people might like it:

» Phone Spam from mCrowd
The importance of accurate data only grows more and more important the more connected you get to your customer. Last night I received a call from a survey company asking for feedback on behalf of my cellular phone company. Problem is that I haven't bee... [Read More]

» Robocallinghell from 40 North 83 West
I shudder when I think back to the 2006 election season and all of the pre-recorded messages we received from political candidates.  Every night (no kidding) we could expect a half-dozen messages- even though our phone number is on the national do-no... [Read More]

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NEW YORK - Shes fulfilling a lifelong dream, jokes, Sarah Silverman, host of this years MTV Movie Awards. Ever since I was a little girl, before it even started in 1980 - MTV - I said, Someday, I want there to be an all-mus... [Read More]

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