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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« In praise of a blank page | Main | Odds and ends »

The most important rule

Have you ever recommended a doctor?

On what basis?

Did you do an analysis of the outcomes of his treatments along a wide range of patients and compare those outcomes to similar doctors in the same community?

Or was it based on his bedside manner or even how polite his receptionist was?

And what about the accounting firm or law firm or personal trainer you were talking about the other day?

Is it possible that people recommend a Mac so often because of things that having nothing to do with a side-by-side analysis of the speed of data entry in Word?

All a rhetorical way of pointing out that businesses (and people) do two things. Most of focus on just one (at least when we're doing the task at hand) which is the task at hand. But, there's something else that's far more important, something disconnected from what's produced but certainly related: how you made the customer feel.

How's this for a 98% rule: By a factor of three, what you do is not nearly as important as how it makes people feel.

If you buy that, then the question is this: why do you spend almost all your time on the wrong thing?

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Listed below are links to weblogs that reference The most important rule:

» Feel vs.Do from ÜberEye Marketing Blog
Seth Godin once again has a provocative post about our feelings vs. actions. Hows this for a 98% rule: By a factor of three, what you do is not nearly as important as how it makes people feel. The customer experience is all about how the cus... [Read More]

» Customers, Clients, Employees from sysadmin weblog
Seth Godin makes a valuable insight into the arena of customer service on his blog: Hows this for a 98% rule: By a factor of three, what you do is not nearly as important as how it makes people feel. If you buy that, then the question is this: w... [Read More]

» Entrepreneur Snacks: Think how your users feel from Gogelmogel
I'm a great believer in focusing on the emotional tick when designing the user experience, so here's an essential insight from Seth Godin, found thanks to the UX Mag.How's this for a 98% rule: By a factor of three, what [Read More]

» A Day Without Seth is Just a Day from bethsblog
I spend a lot of time reading Seth Godin as you may already know. He is a marketing wiz and purveyor of numerous great ideas on many topics. A successful blogger, author and speaker he still finds the time to [Read More]

» The Emperor's New Robe from Mr. Besilly's Blog
I'm certainly not an Emperor, but I do feel like royalty in my new Hotel Living bath robe. I'm wearing it right now as I write this post. Please indulge me for a brief moment as I pontificate. Twice in the past few months I have had the opportunity to ... [Read More]

» Your site is your brand. And how does it make you feel? from rkgblog
What people say about your brand is driven by how they feel after interacting with you and your site. A good user experience cant be painted on late in the design process. ... [Read More]

» How do you make donors feel? from Donor Power Blog
Seth's most important rule: By a factor of three, what you do is not nearly as important as how it makes people feel. Write this on the inside of your eyelids, so you don't forget it. Because it forces you [Read More]

» Самое важное правило from Как продать
То, что вы делаете, совсем не так важно, как чувства, которые это вызывает у людей ... [Read More]

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