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« When Purple Cows go Mad | Blog Home | Digital realities »
There are two wines for sale at dinner: $9 a bottle or $16 a bottle. Which one do you order?
Now, imagine that there are three, and the third is $34. Are you more likely to buy the $16 bottle now? Most people are.
Competition is almost always a good thing, and marketers can create it... or highlight it. More here: The Decoy Effect, or How to Win an Election - washingtonpost.com.
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Listed below are links to weblogs that reference Triangulation:
» Usando el efecto señuelo from El Blog de Fernando Chimeno
Imagina que eres el propietario de un pequeño restaurante, y en tu reducida carta de bebidas sólo has incluido dos vinos. Uno de ellos cuesta 9 euros, mientras que el otro cuesta 15. Evidentemente el segundo es mejor que el primero, y para ti es much... [Read More]
» Triangulation and Selling from LandingTheDeal
Seth Godin has a great thought regarding triangulation and marketing. Heres a portion of his remarks:There are two wines for sale at dinner: $9 a bottle or $16 a bottle. Which one do you order?Now, imagine that there are three,... [Read More]
» Which Would You Buy? from Business Opportunities And Ideas
The marketing expert Seth Godin recently wrote about Triangulation on his blog and how it applies to marketing. He makes the very simple point:
There are two wines for sale at dinner: $9 a bottle or $16 a bottle. Which one do you order?
Now, imagine t... [Read More]
